Interactive elevator advertisement intelligent recommendation method and system

A technology of elevator advertisement and recommendation method, applied in the field of elevator advertisement, can solve the problems of lack of correlation analysis of the interactive behavior data between passengers and advertisements, and failure to achieve advertisement delivery benefits, so as to achieve advertising delivery benefits, high-quality advertising services, and maximization of The effect of advertising effectiveness

Pending Publication Date: 2022-04-29
CHENGDU XINCHAO MEDIA GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides an interactive elevator advertisement intelligent recommendation method and system to solve the problem in the prior art that there is no correlation analysis on the interactive behavior data between passengers and advertisements, and the failure to maximize the benefits of advertisement placement

Method used

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  • Interactive elevator advertisement intelligent recommendation method and system
  • Interactive elevator advertisement intelligent recommendation method and system

Examples

Experimental program
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Embodiment 1

[0045] see figure 1 , this embodiment discloses an interactive elevator advertisement intelligent recommendation method, including the following steps:

[0046] S1: Collect passenger information through surveillance cameras in the elevator, and collect passenger interaction scene information through touching the advertising screen.

[0047] The elevator environment is as follows: the elevator touch advertising screen is installed in the elevator and on the left or right side of the same side as the elevator door, avoiding the side of the button, and facing the passengers exiting the elevator; the monitoring camera is located on the top of the car and directly above the advertising screen , which can not only monitor the entire elevator area, but also help to accurately analyze the passengers in front of the advertising screen.

[0048] Touch the advertisement screen: there is a main playback window and an advertisement directory window. In the main playback window, you can sc...

Embodiment 2

[0073] see figure 2 , this embodiment discloses an interactive elevator advertisement intelligent recommendation system, including:

[0074] The data central control center is responsible for the calculation, storage and transmission of the data information of the entire elevator cluster;

[0075] The information collection module is used to collect passenger attribute information and interaction information in the elevator;

[0076] Passenger attribute analysis module, based on deep learning algorithm to obtain passenger attribute information;

[0077] The database module stores the scene information of passengers interacting with the touch advertising screen in the form of data;

[0078] The global recommendation module analyzes the database information based on the scenario-aware FP-growth recommendation algorithm, and intelligently recommends advertisements to passengers based on the data of the entire elevator cluster;

[0079]The local correction module is based on t...

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PUM

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Abstract

The invention discloses an interactive elevator advertisement intelligent recommendation method and system. The recommendation method comprises the steps that passenger information is collected through a monitoring camera in an elevator, and passenger interaction scene information is collected through a touch advertisement screen; analyzing the passenger information based on a passenger attribute recognition algorithm; the interaction scene information is stored in a database module, and an advertisement information set and an interaction scene database are constructed according to the interaction scene information; on the basis of the interactive scene database, advertisements are intelligently recommended to passengers based on a scene awareness FP-growth recommendation algorithm; related advertisements interested by the target passengers in the whole elevator cluster are obtained, and a result is locally corrected; and searching a target passenger, and recommending an advertisement to the target passenger. According to the interactive elevator advertisement intelligent recommendation method and system, the interactive elevator advertisement intelligent recommendation method and system with certain robustness and high accuracy are designed on the basis of the touch type advertisement display screen in combination with passenger attributes and interaction information, and maximum advertisement putting benefits are achieved.

Description

technical field [0001] The invention relates to the technical field of elevator advertisements, in particular to an interactive elevator advertisement intelligent recommendation method and system. Background technique [0002] With the increase of the number of elevators in China, the value of data information generated in elevators has attracted more and more attention. Elevator advertising, as a new type of advertising media, can directly reach community users, and use the massive information generated in elevators to better serve users. It is necessary to design an elevator advertising intelligent recommendation system that meets the application scenarios. [0003] Existing elevator advertising intelligent recommendation research is more about the one-way analysis of the recommendation system, based on passenger attribute detection, etc., to achieve intelligent advertising, but lacks the correlation analysis of the interactive behavior data between passengers and advertis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N3/08G06K9/62G06V10/762G06V20/52G06V40/10G06V40/20G06F16/9035
CPCG06Q30/0242G06Q30/0269G06F16/9035G06N3/08G06F18/23213
Inventor 吴彬
Owner CHENGDU XINCHAO MEDIA GRP CO LTD
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