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Broadcasting an information signal having special content for triggering an appropriate action in a user device.

A technology of broadcasting signals and broadcasting devices, applied in the direction of selective content distribution, image communication, color TV components, etc., can solve the problems of motion interference, too late, etc., and achieve the effect of reducing the delay of the detector

Active Publication Date: 2014-12-03
TELETRAX BV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, the appropriate action that the user device should take when receiving the particular content is disrupted, it may be too late, or due to the delay, the part of the content to be replaced may precede the replacement content

Method used

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  • Broadcasting an information signal having special content for triggering an appropriate action in a user device.
  • Broadcasting an information signal having special content for triggering an appropriate action in a user device.
  • Broadcasting an information signal having special content for triggering an appropriate action in a user device.

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Embodiment Construction

[0039] Figure 1a The broadcasting systems 101, 102a, 102b, 103, 104 shown in the related art are subdivided into two subsystems, the broadcasting configuration 101 and the user equipment 103, and these two subsystems are connected to each other through two communication links, namely as A first communication link 102a, 102b is a broadcast link and a second communication link 104 is a data network connection using eg Internet Protocol (IP). Such as Figure 1a As shown in , the broadcast links 102a, 102b are typically wireless links or radio links, however wired connections or partially wired and partially wireless connections may also be applied.

[0040] The broadcast configuration 101 represents a typical broadcast infrastructure comprising a content generator 110 that can generate an information signal 111 using first content and second content from a content store, wherein the first communication link 113, 102a, 102b, 138 The information signal 111 is sent 112 to the user ...

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PUM

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Abstract

The problem is solved by a method for broadcasting a broadcast signal, comprising generating an information signal having in time a first content up to a certain time and a second content after this time. The information signal is broadcast as a broadcast signal via a first communication link At least one first feature is being provided with respect to the second content, for example an advertisement. The second content is detected in the information signal using the at least one first feature. On detection of the second content in the information signal at least one second feature is extracted from the first content in the information signal preceding the second content. The at least one second feature is sent to a user device using a second communication link, different from the first communication link, the second communication link being faster than the first communication link

Description

technical field [0001] The present invention relates to a method and system for broadcasting information signals with specific content for triggering appropriate actions in user devices. Background technique [0002] In a broadcast environment such as a television or radio broadcast, consumers are able to present broadcast content broadcast by the broadcaster on a user device such as a television or radio. With the advent of additional user devices with data processing capabilities, such as set top boxes, enabling users to engage with content. Accordingly, it becomes possible to perform content-related actions in such devices based on broadcast content. Such an action could be, for example, replacing a broadcast advertisement aimed at a general audience with an alternative advertisement aimed at a specific group of consumers, or even an individual consumer. The substitute advertisement may have been obtained by a different communication link. Other actions may include tur...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N5/44H04N21/435H04N21/458H04N21/61H04N21/81H04N21/858
CPCH04N21/44016H04N21/23418H04N21/8586H04N21/6175H04N21/435H04N5/44H04N21/458H04N21/812H04N21/4348
Inventor A·D·特普斯特拉J·A·海蒂斯玛M·麦斯
Owner TELETRAX BV