Method and system for dynamically adding advertisements during video playback
A video playback and dynamic addition technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as low user attention and low advertising exposure, and achieve the effect of reducing complexity
Active Publication Date: 2017-05-10
TCL CORPORATION
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[0004] In view of the above deficiencies in the prior art, the purpose of the present invention is to provide a method and system for dynamically adding advertisements during video playback, aiming to solve the problems of low advertisement exposure and low user attention in the existing advertisement adding methods
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[0035] The present invention provides a method and system for dynamically adding advertisements during video playback. In order to make the purpose, technical solution and effect of the present invention clearer and clearer, the present invention will be further described in detail below. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0036] see figure 1 , figure 1 A method for dynamically adding advertisements when a video is played in the present invention is characterized in that it comprises steps:
[0037] S101. When playing a video, the client parses out the source information of the video, and sends the parsed source information to the advertisement server;
[0038] S102. The advertisement server forms a corresponding advertisement configuration file according to the received film source information, and returns the advertisement configuration file to the client...
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The invention discloses a method and a system for dynamically adding advertisements during video playing. The method includes steps of parsing film-source information of a video when the video is played on a client side, and transmitting the parsed film-source information to an advertisement server; enabling the advertisement server to form a corresponding advertisement configuration file corresponding to the received film-source information and feeding the advertisement configuration file to the client side; enabling the client side to parse the advertisement configuration file by the aid of a preset protocol and forming an advertisement queue and an advertisement database corresponding to the advertisement queue; enabling the client side to query the advertisement queue according to playing progress of the video, querying the advertisement database according to an advertisement ID (identity) of an advertisement when the detected current playing progress of the video reaches playing time of the advertisement in the advertisement queue, acquiring corresponding advertisement data, introducing configuration parameters among the advertisement data when the advertisement is created, forming a final advertisement entity and displaying the advertisement entity.
Description
technical field [0001] The invention relates to the field of implementing advertisements in an Android system, in particular to a method and a system for dynamically adding advertisements during video playback. Background technique [0002] At present, there are few implementation methods for adding advertisements to videos on the Android system. Even if there is an operation to add relevant advertisements, most of them are static advertisements added during the pause period of video playback. Different dynamics push different advertisements. At the same time, in terms of advertisement display, because the position and size of these advertisements are realized through Android's xml static layout, only advertisements of a specific size can be displayed in the middle of the screen. Therefore, the realization of such advertisements is very important. The user experience is the same, and it cannot bring novelty to the user. At the same time, the exposure rate of the advertisemen...
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IPC IPC(8): H04N21/2668H04N21/458H04N21/472
Inventor 刘世涛
Owner TCL CORPORATION