Valid keyword selection system and valid keyword selection method thereof

A technology for selecting system and keywords, which is applied in the field of effective keyword selection system and effective keyword selection, which can solve the problem of not being able to analyze what the advertising keywords are, and achieve the effect of high advertising costs

Active Publication Date: 2014-02-12
郑珍雨
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At this time, it is impossible to analyze what the corresponding advertising keywords are for the event that effective advertising behavior is generated through the above-mentioned telephone consultation

Method used

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  • Valid keyword selection system and valid keyword selection method thereof
  • Valid keyword selection system and valid keyword selection method thereof
  • Valid keyword selection system and valid keyword selection method thereof

Examples

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Embodiment Construction

[0034] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, the terms or words used in this specification and the scope of claims should not be interpreted by limiting their usual or dictionary meanings, and should be based on the inventor's ability to describe his invention in the most preferred way. From the perspective of the concepts of the defined terms, interpret the meanings and concepts that conform to the technical ideas of the present invention.

[0035] Therefore, the embodiment described in this specification and the structures shown in the accompanying drawings are only the most preferred embodiments of the present invention, and do not all represent the technical ideas of the present invention. Therefore, when filing this application, there may exist Various equivalent technical solutions and multiple modification examples.

[0036] 1. System structure

[0037] figur...

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Abstract

The present invention relates to a valid keyword selection system for selecting valid keywords from advertisement keywords of a sponsor and a valid keyword selection method thereof. The valid keyword selection system of the present invention includes a valid keyword server including: a visit / call matching unit for generating a visit / call table by collecting a plurality of visitor information of users who have visited at a predetermined time period before the initial call time for each individual consultation call, findings of individual consultation calls, and keyword click information; a conversion score calculator for obtaining reference time differences and check reference time differences of the visit / call table and calculating conversion scores by determining advertisement keywords that have smaller check reference time differences as likely keywords satisfying a criterion set by the sponsor; and a valid keyword server for selecting valid keywords by aligning the likely keywords based on the order of conversion scores for items of the consultation results. According to the present invention, the sponsor may invest advertising costs into a limited number of keywords that have purchasing power by receiving valid keywords satisfying the proper set criterion by order of rank.

Description

technical field [0001] The present invention relates to an effective keyword selection system and an effective keyword selection method. Specifically, it relates to analyzing the user's access history connected with the advertisement keyword and the visitor's telephone consultation history to select an effective keyword that meets the criteria set by the advertiser. An effective keyword selection system for keywords and a method for selecting the effective keyword. Background technique [0002] This application claims the priority of Korean Patent Application No. 10-2011-0053845 filed on June 3, 2011 and Korean Patent Application No. 10-2012-0059699 filed on June 4, 2012, and specifications of related applications All the contents shown in the drawings and drawings are cited in this application. [0003] Search Engine Marketing (SEM: Search Engine Marketing) is for the purpose of allowing users to enter the advertiser's home page uniform resource locator (URL) during the pr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0256G06Q30/0246G06Q30/0241G06F16/95G06Q30/02
Inventor 郑珍雨
Owner 郑珍雨
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