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Method and device for detecting cheating on visitor volumes of web pages

A webpage access and detection method technology, applied in the Internet field, can solve problems such as inaccurate identification of webpage access cheating, and achieve the effects of solving inaccurate identification, improving precision, and accurate identification

Active Publication Date: 2014-02-19
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The main purpose of the present invention is to provide a method and device for detecting fraudulent webpage visits, so as to solve the problem of inaccurate identification of webpage visits cheating in the prior art

Method used

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  • Method and device for detecting cheating on visitor volumes of web pages
  • Method and device for detecting cheating on visitor volumes of web pages
  • Method and device for detecting cheating on visitor volumes of web pages

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Embodiment Construction

[0037] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0038] An embodiment of the present invention provides a device for detecting fraudulent web page views, and the device realizes its function through computer equipment.

[0039] figure 1 It is a schematic structural diagram of a detection device for cheating web page views according to the first embodiment of the present invention. Such as figure 1 As shown, the device for detecting fraudulent web page views includes: a first acquiring unit 10 , a first judging unit 20 , a second acquiring unit 30 and a second judging unit 40 . The first acquiring unit 10 is used to acquire the traffic of the target webpage. The number of visits acquired by the first acquiring unit 10 is the total number o...

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PUM

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Abstract

The invention discloses a method and a device for detecting cheating on visitor volumes of web pages. The method for detecting cheating on the visitor volumes of the web pages includes acquiring the visitor volumes of the target web pages; judging whether the visitor volumes meet predetermined conditions or not; acquiring visitor source information of the target web pages if the visitor volumes meet the predetermined conditions; judging whether cheating on the visitor volumes of the target web pages occurs or not according to the visitor source information, judging whether the acquired visitor volumes of the target web pages meet preset conditions or not, and determining that cheating on the visitor volumes of the target web pages occurs if the visitor volumes meet the preset conditions. The method and the device have the advantages that the problem of inaccuracy in identifying cheating on visitor volumes of web pages can be solved, and an effect of accurately identifying cheating on the visitor volumes of the target web pages can be realized.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a method and device for detecting cheating on webpage visits. Background technique [0002] As more and more advertisers choose the Internet for advertising, the cost of online advertising is increasing year by year. Quantitative evaluation of the effect of Internet advertising and third-party authoritative testing have become the rigid needs of advertisers. However, unlike the traditional media industry, the Internet advertising industry has higher technical thresholds, more complex data structures, more dimensions of evaluation indicators, and higher requirements for advertising technology. All of these provide room for Internet advertising cheating, which damages the interests of advertisers. [0003] Some of the above terms are introduced below: [0004] Internet advertising cheating: cheating by the media in order to brush advertising traffic. [0005] Advertiser: It is the pu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F11/00
CPCH04L67/025G06Q30/0185H04L63/1441H04L63/168G06Q30/0248H04L67/02H04L67/535H04L61/5007H04L43/16
Inventor 祁国晟吴充马燕龙杨韬戴飞余德乐
Owner BEIJING GRIDSUM TECH CO LTD
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