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Advertisement statistical analysis method and system

A technology of advertising statistics and analysis methods, applied in the field of advertising statistical analysis methods and systems, can solve the problems of unable to count the sources of order advertisements, and achieve the effect of media effects

Inactive Publication Date: 2014-05-21
广东壹健康健康产业集团股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problem in the prior art that the sources of advertisements cannot be counted, the embodiment of the present invention provides an advertisement statistical analysis method and system

Method used

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  • Advertisement statistical analysis method and system
  • Advertisement statistical analysis method and system
  • Advertisement statistical analysis method and system

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Embodiment Construction

[0023] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0024] Please refer to figure 1 , which shows a flow chart of an advertising statistical analysis method provided by an embodiment of the present invention, including the following steps:

[0025] Step 102, obtaining the user's incoming call number and the hotline number dialed;

[0026] Step 104, generate an order, which includes the user's caller number;

[0027] Step 106, counting the number of calls of each hotline number dialed by the user's caller number in several preset orders.

[0028] The specific process is as follows: First, assign corresponding hotline numbers to different advertising media, and the user dials a hotline number disclosed by a certain media. During the call, if the user has the willingness to purchase, i...

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Abstract

The invention provides an advertisement statistical analysis method. The advertisement statistical analysis method comprises the following steps of: acquiring the call number of a user and the dialed hot-line numbers thereof; generating orders containing the call number of the user; counting the dialed times of the dialed hot-line numbers of the call number of the user in a plurality of orders with a preset quantity. The invention further provides an advertisement statistical analysis system. According to the advertisement statistical analysis method and the advertisement statistical analysis system provided by the invention, statistical analysis is carried out on the orders by means of enabling different media to be corresponding to the different hot-line numbers to acquire the user number corresponding to each of the orders, thus obtaining the hot-line number corresponding to each of the orders, recording the media of incoming advertisement sources, and automatically realizing the matching of the order advertisement sources and then realizing an assessment on the media effects.

Description

technical field [0001] The invention relates to the field of computer data analysis, in particular to an advertisement statistical analysis method and system. Background technique [0002] At present, when companies place media advertisements, they often operate by leaving hotline numbers. The hotline numbers are fixed landlines or 400 numbers. When placing different print media at the same time, such as: different magazines, newspapers, TV or outdoor advertisements, it is necessary to know the source of each incoming advertisement. Thereby analyzing the quality of advertising sources for different print or TV media. [0003] With the increase of incoming lines, enterprises generally introduce call center systems. Let multiple agents participate in answering calls at the same time. We all know the common functions of the call center system, so I won’t go into details here. In the current call center system, after the call is entered, the actual phone number of the custo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 吴坤李启华郑雪松张英全
Owner 广东壹健康健康产业集团股份有限公司
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