User value evaluation method and system based on mobile user internet surfing behaviors

A technology for user evaluation and mobile users, applied in network data management, electrical components, wireless communication, etc.

Inactive Publication Date: 2014-07-02
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The present invention provides a user value evaluation method and system based on the online behavior of mobile u

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  • User value evaluation method and system based on mobile user internet surfing behaviors
  • User value evaluation method and system based on mobile user internet surfing behaviors

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Embodiment Construction

[0037] In order to make the purpose, technical solution and advantages of the present invention more clear, the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0038] figure 1 It is a flow chart of the user value evaluation method based on the online behavior of mobile users in this embodiment.

[0039] S101 acquires user value evaluation parameters;

[0040] The user value evaluation parameters include: the user's online traffic, online duration, and online times obtained according to the user's online log bill within a preset time period; The data package level in the Internet package;

[0041] The above-mentioned online log bill is usually generated by associating the data obtained from the Gn port of the GGSN with the relevan...

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Abstract

The invention provides a user value evaluation method and system based on mobile user internet surfing behaviors. The method comprises the steps that user value evaluation parameters are obtained, wherein the user value evaluation parameters comprise the internet surfing flow, the internet surfing time and the internet surfing frequency in a preset time period and the internet surfing flow, the internet surfing time and the internet surfing frequency are obtained according to a user internet surfing log bill; the level of a flow packet in an internet surfing package of a user in the preset time period is obtained from a billing system; evaluation values of all the user value evaluation parameters and weights of all the user value evaluation parameters are determined; the user value is obtained after the evaluation values of all the user value evaluation parameters and the weights of all the user value evaluation parameters are multiplied. The user value evaluation method and system can accurately evaluate the value of the user under data service environment.

Description

technical field [0001] The invention relates to the field of mobile user value evaluation, in particular to a user value evaluation method and system based on mobile user online behavior. Background technique [0002] With the advent of the 3G era, telephone and SMS services are decreasing year by year, and data services have gradually become the core of operators' revenue growth. At the same time, the surge in online data has also brought unprecedented challenges to operators. [0003] In order to better provide network services and ensure the profits of operators, operators need to grasp the user value according to the online behavior of mobile users, so as to adopt corresponding service strategies for users with different values. The core evaluation indicator for existing operators on the value of mobile phone users is the average revenue per user (Average Revenue Per User, ARPU). future value. At the same time, ARPU is mainly based on the user's call duration, number o...

Claims

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Application Information

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IPC IPC(8): H04W4/24H04W8/18
Inventor 王尧王蓉李娜
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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