Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertising effect optimizing system based on real-time bidding

An advertising effect and bidding technology, applied in the field of optimization systems, can solve problems such as the inability to meet the needs of game advertising, and achieve the effects of real-time optimization control, reduction of analysis completion time, and fast data update.

Active Publication Date: 2014-07-23
BEIJING BIHE TECH
View PDF9 Cites 11 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such efficiency is far from meeting the needs of game advertising

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertising effect optimizing system based on real-time bidding
  • Advertising effect optimizing system based on real-time bidding

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] In order to enable those skilled in the art to better understand the solution of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0024] refer to figure 1 , the present invention is an advertising effect optimization system based on real-time bidding, comprising

[0025] The advertisement delivery module 10 is used to serve bidding requests, realize directional operations, and generate logs according to the advertisement delivery situation;

[0026] The real-time log transmission module 11 is used to transmit the log generated by the advertisement placement module 10 to the real-time log analysis module 12 in real time;

[0027] The real-time log analysis module 12 performs real-time analysis and calculation of different data transmitted from the log, including the calculation of advertising cost, display, click, arrival, registration, activation, next-day lo...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

An advertising effect optimizing system based on real-time bidding comprises an advertisement injecting module 1, a real-time log transmission module 2, a real-time log analysis module 3, a real-time advertisement data summarization module 4 and an advertisement optimizing module. The advertisement injecting module 1 is used for providing services for bidding requests, achieving orientated operation and generating logs according to the advertisement injection condition; the real-time log transmission module 2 transmits the logs to the real-time log analysis module 3 in real time; the real-time log analysis module 3 analyzes and calculates different data of the transmitted logs in real time and transmits analysis and calculation results to the real-time advertisement data summarization module 4; the real-time advertisement data summarization module 4 summarizes the transmitted analysis and calculation results through a distributed consistency hash map, report forms are formed, summary time can be shortened, and the report forms are stored in corresponding databases in a classified mode according to data types of the different report forms; the advertisement optimizing module extracts and analyzes the data in different report forms stored in the databases and an advertisement injecting method is optimized in real time according to analysis results. Log transmission and following processing are conducted in real time so that the data can be updated rapidly and the advertising effect can be optimized in real time.

Description

technical field [0001] The invention relates to an optimization system, in particular to an advertising effect optimization system based on real-time bidding. Background technique [0002] The platform mainly serves the game industry, and can penetrate and monitor the effect of advertisements. In addition to monitoring regular data such as advertisement display, click, arrival, and registration, it can also monitor the follow-up behavior of customers after registration, including creative activities in the game. Corner (activation), upgrade to a certain level or stay for a certain period of time (valid), secondary login, next day login, seven-day login (active), recharge and other related data. [0003] Due to the particularity of advertising in the game industry, it is necessary to select traffic from different sources in a very timely manner based on advertising data. Therefore, a system that can provide timely data feedback and support real-time screening is needed to sup...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/04
Inventor 王松
Owner BEIJING BIHE TECH
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com