Advertising effect optimizing system based on real-time bidding

An advertising effect and bidding technology, applied in the field of optimization systems, can solve problems such as the inability to meet the needs of game advertising, and achieve the effects of real-time optimization control, reduction of analysis completion time, and fast data update.

Active Publication Date: 2014-07-23
BEIJING BIHE TECH
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Problems solved by technology

Such efficiency is far from meeting the needs of game advertising

Method used

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  • Advertising effect optimizing system based on real-time bidding
  • Advertising effect optimizing system based on real-time bidding

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Embodiment Construction

[0023] In order to enable those skilled in the art to better understand the solution of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0024] refer to figure 1 , the present invention is an advertising effect optimization system based on real-time bidding, comprising

[0025] The advertisement delivery module 10 is used to serve bidding requests, realize directional operations, and generate logs according to the advertisement delivery situation;

[0026] The real-time log transmission module 11 is used to transmit the log generated by the advertisement placement module 10 to the real-time log analysis module 12 in real time;

[0027] The real-time log analysis module 12 performs real-time analysis and calculation of different data transmitted from the log, including the calculation of advertising cost, display, click, arrival, registration, activation, next-day lo...

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Abstract

An advertising effect optimizing system based on real-time bidding comprises an advertisement injecting module 1, a real-time log transmission module 2, a real-time log analysis module 3, a real-time advertisement data summarization module 4 and an advertisement optimizing module. The advertisement injecting module 1 is used for providing services for bidding requests, achieving orientated operation and generating logs according to the advertisement injection condition; the real-time log transmission module 2 transmits the logs to the real-time log analysis module 3 in real time; the real-time log analysis module 3 analyzes and calculates different data of the transmitted logs in real time and transmits analysis and calculation results to the real-time advertisement data summarization module 4; the real-time advertisement data summarization module 4 summarizes the transmitted analysis and calculation results through a distributed consistency hash map, report forms are formed, summary time can be shortened, and the report forms are stored in corresponding databases in a classified mode according to data types of the different report forms; the advertisement optimizing module extracts and analyzes the data in different report forms stored in the databases and an advertisement injecting method is optimized in real time according to analysis results. Log transmission and following processing are conducted in real time so that the data can be updated rapidly and the advertising effect can be optimized in real time.

Description

technical field [0001] The invention relates to an optimization system, in particular to an advertising effect optimization system based on real-time bidding. Background technique [0002] The platform mainly serves the game industry, and can penetrate and monitor the effect of advertisements. In addition to monitoring regular data such as advertisement display, click, arrival, and registration, it can also monitor the follow-up behavior of customers after registration, including creative activities in the game. Corner (activation), upgrade to a certain level or stay for a certain period of time (valid), secondary login, next day login, seven-day login (active), recharge and other related data. [0003] Due to the particularity of advertising in the game industry, it is necessary to select traffic from different sources in a very timely manner based on advertising data. Therefore, a system that can provide timely data feedback and support real-time screening is needed to sup...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/04
Inventor 王松
Owner BEIJING BIHE TECH
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