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Advertising effect optimization system based on real-time bidding

An advertising effect and bidding technology, applied in the field of optimization system, can solve the problems that cannot meet the needs of game advertising, achieve real-time optimization control, reduce the time for analysis completion, and quickly update data

Active Publication Date: 2018-05-01
BEIJING BIHE TECH
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  • Description
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Problems solved by technology

Such efficiency is far from meeting the needs of game advertising

Method used

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  • Advertising effect optimization system based on real-time bidding
  • Advertising effect optimization system based on real-time bidding

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Embodiment Construction

[0023] In order to enable those skilled in the art to better understand the solution of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0024] refer to figure 1 , the present invention is an advertising effect optimization system based on real-time bidding, comprising

[0025] The advertisement delivery module 10 is used to serve bidding requests, realize directional operations, and generate logs according to the advertisement delivery situation;

[0026] The real-time log transmission module 11 is used to transmit the log generated by the advertisement placement module 10 to the real-time log analysis module 12 in real time;

[0027] The real-time log analysis module 12 performs real-time analysis and calculation of different data transmitted from the log, including the calculation of advertising cost, display, click, arrival, registration, activation, next-day lo...

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Abstract

An advertising effect optimization system based on real-time bidding, including 1. Ad placement module, which is used to serve bidding requests, realize targeted operations, and generate logs according to advertisement placement; 2. Real-time log transmission module, which transmits logs to 3 in real time; 3. Real-time logs The analysis module conducts real-time analysis and calculation of the different data transmitted from the log, and transmits the analysis and calculation results to 4; 4. The real-time advertising data summary module summarizes the transmitted analysis and calculation results with a distributed consistent hash graph to form a report (It can save summary time), classify and store the reports into the corresponding database according to the data types in different reports; the advertisement optimization module extracts and analyzes the data in different reports stored in the database, and optimizes the advertising delivery method in real time according to the analysis results. Both log transmission and follow-up processing are performed in real time, so that data is updated quickly and real-time optimization of advertising effects can be realized.

Description

technical field [0001] The invention relates to an optimization system, in particular to an advertising effect optimization system based on real-time bidding. Background technique [0002] The platform mainly serves the game industry, and can penetrate and monitor the effect of advertisements. In addition to monitoring regular data such as advertisement display, click, arrival, and registration, it can also monitor the follow-up behavior of customers after registration, including creative activities in the game. Corner (activation), upgrade to a certain level or stay for a certain period of time (valid), secondary login, next day login, seven-day login (active), recharge and other related data. [0003] Due to the particularity of advertising in the game industry, it is necessary to select traffic from different sources in a very timely manner based on advertising data. Therefore, a system that can provide timely data feedback and support real-time screening is needed to sup...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q10/04
Inventor 王松
Owner BEIJING BIHE TECH
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