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Audio/video file processing method and device

A technology of video files and processing methods, which is applied in data processing applications, electrical components, electronic editing, digitized and analog information signals, etc., and can solve the problems of reduced conversion rate of audio/video promotion information, etc.

Active Publication Date: 2014-09-24
深圳太乐文化科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, since audio / video promotion information is randomly pushed, the conversion rate of audio / video promotion information is reduced

Method used

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  • Audio/video file processing method and device
  • Audio/video file processing method and device

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Embodiment Construction

[0079] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0080] It should be noted that the terminals involved in the embodiments of the present invention may include but not limited to mobile phones, personal digital assistants (Personal Digital Assistant, PDA), wireless handheld devices, wireless netbooks, portable computers, personal computers (Personal Computer, PC) , MP3 player, MP4 player, etc.

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Abstract

The invention provides an audio / video file processing method and device. According to the audio / video file processing method and device, an audio / video file to be processed is determined, and then loadable audio / video popularizing information is determined for the audio / video file according to at least one of the attribute information of a target user and the attribute information of the audio / video file so that the audio / video file and the audio / video popularizing information can be merged. The audio / video popularizing information is the popularizing information matched with at least one of the attribute information of the target user and the attribute information of the audio / video file, so that interests of the target user namely a viewer of the audio / video file will be aroused when push of the audio / video popularizing information in the playing process of the audio / video file is conducted, and the target user can further operate the audio / video popularizing information, for example, the target user can conduct operations of click, register and purchase, the precise push of the audio / video popularizing information can be guaranteed, and the conversion rate of the audio / video popularizing information is increased.

Description

【Technical field】 [0001] The invention relates to audio / video file processing technology, in particular to an audio / video file processing method and device. 【Background technique】 [0002] In recent years, with the development of Internet technology, audio / video promotion information push services have gradually emerged, for example, audio / video advertisement push, audio / video game push, or audio / video application push. During the process of audio / video files, for example, after receiving an instruction to start playing, or after receiving an instruction to pause or stop playing, etc., audio / video promotion information may be randomly pushed to the user. [0003] However, since the audio / video promotion information is randomly pushed, the conversion rate of the audio / video promotion information decreases. 【Content of invention】 [0004] Aspects of the present invention provide an audio / video file processing method and device for improving the conversion rate of audio / vide...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/236H04N21/2668H04N21/458H04N21/235H04N21/466
CPCG11B27/034G06Q30/0269H04N21/23424H04N21/812H04N21/23418H04N21/2668
Inventor 郭怀印张旭习明
Owner 深圳太乐文化科技有限公司
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