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Method and device for playing advertisement in video

A technology in video and video, applied in the field of Internet communication, can solve problems such as time waiting and hurt users' viewing experience, and achieve the effect of improving user experience and viewing experience.

Active Publication Date: 2017-05-10
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the delivery method of online video advertisements is mainly to use the buffer loading of movies, playback pauses or dragging time gaps to complete the advertisement playback. However, this method will cause time waiting during the video viewing process, thus hurting the user's viewing experience.

Method used

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  • Method and device for playing advertisement in video
  • Method and device for playing advertisement in video
  • Method and device for playing advertisement in video

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Embodiment Construction

[0019] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0020] The method and device for playing advertisements in videos according to the embodiments of the present invention will be described below with reference to the accompanying drawings.

[0021] figure 1 It is a schematic flowchart of a method for playing advertisements in a video proposed by an embodiment of the present invention, and the method includes:

[0022] S1...

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PUM

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Abstract

The present invention provides a method and apparatus for playing an advertisement in a video. The method for playing an advertisement in a video comprises: acquiring a video to be played and acquiring information of an advertisement, the information of the advertisement comprising the content of the advertisement and information of a first position, and the first position being the position of the advertisement in the video; and integrating the content of the advertisement to the first position of the video and conducting playing so that the advertisement is located on an object, with a planar structure, of the video. By means of the method, the data size can be reduced, and data security is improved. According to the method for playing an advertisement in a video provided in the present invention, an advertisement is made located on an object, with a planar structure, of a video, and therefore normal presentation of the content of the video is not affected, and the watching experience of a user is improved.

Description

technical field [0001] The invention relates to the technical field of Internet communication, in particular to a method and device for playing advertisements in videos. Background technique [0002] With the development of video-on-demand live broadcast technology, network video is more and more favored by people, and network video is an indispensable and important part of network application technology. As an online video service provider, it has become a mature model to provide viewers with video program content and broadcast a certain amount of online video advertisements to viewers by referring to the profit method of TV programs. [0003] At present, the delivery method of online video advertisements is mainly to use the buffer loading of movies, playback pauses or dragging time gaps to complete the advertisement playback. However, this method will cause time waiting during the video viewing process, thereby hurting the user's viewing experience. Contents of the inve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/458H04N21/44H04N21/2668H04N21/234
CPCH04N21/458
Inventor 李颖超谢涛
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD