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Method and device for filtering webpage advertisements

A filtering method and advertising technology, which is applied in the field of network communication, can solve the problems of interfering with users browsing webpages, poor visual effects, poor user experience effects, etc., and achieve the effect of improving user experience effects

Active Publication Date: 2017-11-03
KENIU NETWORK TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] When applying the existing technology for advertisement filtering, after filtering out the advertising content elements in the webpage advertisement, the advertisement background element will still remain in the webpage, for example, after filtering the floating window advertisement, the blank floating window will still float on the webpage, preventing users line of sight, disturbing the user's browsing of the webpage; after filtering the image advertisement embedded in the webpage, the blank background image will still be displayed on the webpage, and if the background color of the webpage is different from the color of the blank background image, the blank background image Bring poor visual effect
Therefore, when the existing technology is used to filter webpage advertisements, the user experience effect is poor

Method used

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  • Method and device for filtering webpage advertisements
  • Method and device for filtering webpage advertisements
  • Method and device for filtering webpage advertisements

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Embodiment Construction

[0053] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0054] figure 1 The first schematic flow chart of the webpage advertisement filtering method provided by the embodiment of the present invention, the method includes:

[0055]S1000: Determine the advertising content elements in the landing page.

[0056] Specifically, an advertisement in a webpage can be divided into an advertisement content element and an advertisement background element, and the advertisement content element can be presented in the form of a lin...

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Abstract

The embodiment of the invention discloses a method and device for filtering out webpage advertisements and relates to the technical field of network communication. The method includes the steps that advertisement content elements in a target webpage are determined; according to region parameters of regions where the advertisement content elements are located, the target webpage is searched for advertisement background elements corresponding to the advertisement content elements; the advertisement content elements and the advertisement background elements corresponding to the advertisement content elements are filtered out. According to the scheme, when the method and device are adopted for filtering out the webpage advertisements, the advertisement content elements in the webpage advertisements are filtered out, meanwhile, the advertisement background elements corresponding to the advertisement content elements can be filtered out, and the user experience effect is improved.

Description

technical field [0001] The invention relates to the technical field of network communication, in particular to a webpage advertisement filtering method and device. Background technique [0002] As the number of network users increases year by year, advertisers begin to place a large number of advertisements on web pages. While advertisements provide users with information, they also cause disturbance to most users. Therefore, from the user's point of view, it is necessary to to filter. [0003] Advertisements on webpages usually consist of advertisement content elements and advertisement background elements. For example, a bay window advertisement consists of an advertisement picture and a blank bay window; an image advertisement embedded in a webpage consists of an advertisement picture and a blank background picture, and so on. [0004] When using the existing technology to filter advertisements, after filtering out the advertisement content elements in the webpage advert...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 朱佳来陈亮
Owner KENIU NETWORK TECH BEIJING