Method and device for establishing mapping tables and method and device for recommending business objects
A business object and mapping table technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problems of inaccurate recommendation and low efficiency
Inactive Publication Date: 2014-11-26
亿赞普(北京)科技有限公司
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[0004] The present invention provides a method and device for creating a mapping table, and a method and device for recommending business objects, so as to solve the problems of inaccurate recommendation and low efficiency in current business object recommendation methods
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[0057] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.
[0058] The current business object recommendation method just blindly recommends to mobile terminal users, resulting in inaccurate recommendation, low efficiency, and low click-through rate, which cannot meet the needs of users. Aiming at the above problems, the present invention proposes a method and device for creating a mapping table, and a method and device for recommending business objects, so that the recommendation is more targeted, the accuracy and efficiency of the recommendation are improved, and the number of business objects is increased. Click rate, to a greater extent to meet user needs. Details are given below.
[0059] The business object recommendation in the present invention can refer to sending the business ob...
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The invention provides a method and device for establishing mapping tables and a method and device for recommending business objects in order to solve the problems of inaccurate recommendation and low efficiency. Information and interest types of users are obtained according to historical access data of the users, and information and interest types of the business objects and information and interest types of business object groups are obtained; the first mapping table and the second mapping table are established according to the information and interest types of the users, the information and interest types of the business objects and the information and interest types of the business object groups. When recommendation is carried out, an information set corresponding to the first business objects which correspond to object users and an information set corresponding to the second business objects which correspond to the object users are found out according to the established first mapping table and the established second mapping table, information, serving as the information of the business objects corresponding to the information of the users, of the business objects in the information set of the first business objects is found from the information set of the second business objects, and finally the information of the users and the information, corresponding to the information of the users, of the business objects are returned. The method and device for recommending the business objects are high in recommending accuracy and efficiency, and the click rate of the business objects can be increased.
Description
technical field [0001] The embodiments of the present invention relate to the technical field of business object recommendation, in particular to a method and device for creating a mapping table, and a method and device for recommending a business object. Background technique [0002] With the continuous development of science and technology, various mobile terminals are also developing rapidly, and there are more and more mobile terminal users. Therefore, the recommendation of various business objects is more and more oriented to these mobile terminal users, so that users can Get the latest information in real time. Taking advertising recommendation as an example, advertising plays a vital role in daily life. It can not only establish an image and convey information for advertisers, but also guide advertising audiences to purchase and use products reasonably. Advertisement is the link between the advertiser and the audience of the advertisement. In the advertisement recom...
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IPC IPC(8): G06F17/24G06F17/30
Inventor 罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司