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Advertisement loading method and device

A technology for loading devices and advertisements, which is applied in the electronic field and can solve problems such as unnatural loading of advertisements

Active Publication Date: 2018-06-19
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] This application provides an advertisement loading method and device to solve the technical problem that the advertisement loading method in the prior art is not natural enough

Method used

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  • Advertisement loading method and device
  • Advertisement loading method and device
  • Advertisement loading method and device

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Embodiment Construction

[0061] The embodiments of the present application provide an advertisement loading method and device to solve the technical problem of insufficient variety of advertisement loading methods in the prior art.

[0062] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.

[0063] The term "and / or" in this article is just an association relationship describing associated objects, which means that there can be three relation...

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Abstract

An advertisement loading method and device. The method comprises: receiving a switching instruction (101); acquiring, according to the switching instruction, a next multimedia adjacent to a current multimedia which is currently displayed on a display screen, wherein the next multimedia is an advertisement (102); and displaying the next multimedia on the display screen (103). By means of the method, an advertisement is output as an independent display, and the advertisement and an ordinary multimedia serve as same elements, thereby making the loading of the advertisement more natural.

Description

technical field [0001] The present application relates to the field of electronic technology, and in particular to an advertisement loading method and device. Background technique [0002] Digital TV has become a relatively common entertainment center in modern families. A large number of exciting TV and movies fill people's leisure time. As an operator, we also hope to seize this business opportunity. Advertising is one of the common means for operators to increase operating income. At present, advertisements are mainly loaded when the TV is turned on, content is loaded, and playback is paused. [0003] Usually, when the TV is powered on, the advertisement content is displayed in full screen. When the content is loaded and playback is paused, the ad content is overlaid on the normal video screen. [0004] It can be seen that the advertisement loading method in the prior art is not natural enough and is easily rejected by users, thus resulting in poor advertisement effec...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor 王越
Owner HUAWEI TECH CO LTD