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Advertising system based on interaction network

An advertising, advertising server technology, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problem of not being able to get instant feedback, not being able to know the opinions of users' advertisements, product opinions in advertisements, and product reviews that cannot be advertised, etc. questions to increase interactivity

Inactive Publication Date: 2015-07-29
LIUZHOU YIHUBAIYING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Compared with traditional TV, the Internet is more interactive, but the existing advertisements are only selectively displayed to users, but it is impossible to know the users' opinions on the advertisements and the opinions on the products in the advertisements. For example, in the online shopping mall Online shopping, users can comment on the purchased products, but they cannot comment on the advertised products, and whether the advertisement content meets the preferences of potential buyers cannot get instant feedback

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0015] An interactive network-based advertising system, including a client and an advertising server,

[0016] the client and the ad server are connected via the Internet;

[0017] The ad server includes,

[0018] The matching module matches the user's preference according to the user's recent search keywords, so as to display the advertisement video that meets the user's preference to the user through the client;

[0019] Mouse action capture module, when the advertising video is playing on the client, capture the mouse action, when the mouse clicks on the advertising video, pause the advertising video, and display feedback information and continue playing two options on the display screen of the client for the user choose;

[0020] Advertising video playback and information collection module, if the user chooses to continue playing, the advertising video will continue to be played. If the user chooses feedback information, an input dialog box is displayed on the client dis...

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PUM

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Abstract

The invention discloses an advertising system based on an interaction network. The system comprises a client and an advertising server. The advertising server comprises a matching module used for displaying advertising videos catering to a user for the user through a client, a mouse action grabbing module used for grabbing mouse action, an advertising video playing and information collection module and an information collecting module. When the advertising videos are clicked by a mouse, the advertising videos are suspended, and an information feedback option and a continuing option are displayed for the user to select. If the user selects to continue playing, the advertising videos continue; if the user selects to feed back information, an input dialog box is displayed on a display through the client, the user can input his or her comments through the dialog box, and collected user comments are stored in a storage. The video frame number is utilized to conduct marking when the user comments are stored. The information collecting module is used for collecting user comment information. The advertising system has the advantages of improving network advertising video interactivity and receiving feedback information in real time.

Description

technical field [0001] The invention relates to the field of information networks, in particular to an interactive network-based advertising system. Background technique [0002] At present, with the development of Internet broadband, Internet video gradually replaces traditional TV, and more and more young people choose to watch programs through Internet video. Therefore, the amount of advertising on online video has also increased. Compared with traditional TV, the Internet is more interactive, but the existing advertisements are only selectively broadcast to users, but it is impossible to know the users' opinions on the advertisements and the products in the advertisements. For example, in the online mall Online shopping, users can comment on the purchased products, but they cannot comment on the advertised products, and whether the advertisement content meets the preferences of potential buyers, they cannot get instant feedback. SUMMARY OF THE INVENTION [0003] The ...

Claims

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Application Information

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IPC IPC(8): H04N21/482H04N21/475H04N21/254H04N21/258H04N21/2668
Inventor 马先阳
Owner LIUZHOU YIHUBAIYING TECH CO LTD