A method and system for improving one-way set-top box advertisement interaction

Abstract

Provided in the invention is a method for improving advertisement interaction of a unidirectional set-top box. A front-end advertisement editing tool identifies a program and an advertisement picture and an advertisement picture link correspond to the program one by one based on the identifier; the front-end advertisement editing tool carries out packaging on advertisement picture data, advertisement picture link data, and a service group association list and combination to form an advertisement code stream; the front-end advertisement editing tool carries out multiplexing on a program code stream and the advertisement code stream by a multiplexer and then the advertisement code stream is modulated to a sending frequency point by a modulator; the modulated advertisement code stream and the program code stream are sent to a set-top box by a transmission medium, the set-top box receives the corresponding program code stream and the advertisement code stream and enables correspondence of the advertisement picture, link and program to be realized, and when the program is played, the corresponding advertisement picture is displayed correspondingly; and a user controls the set-top box remotely to display advertisement information of the corresponding program. In addition, the invention also provides a system for improving advertisement interaction of a unidirectional set-top box. Therefore, user interaction is substantially improved.

Description

technical field [0001] The invention relates to a method and a system for improving one-way set-top box advertisement interaction. Background technique [0002] Traditional one-way set-top box information bar advertisements are basically based on image-based advertisements. Users can only passively watch image advertisements, and cannot actively give feedback on advertisements, so that they cannot accurately and timely reflect the effect of advertisement placement; for example, when users During the process of watching a TV program, the user showed interest in purchasing a product shown in the information bar advertisement picture, but due to the lack of intuitive product information or the inability to obtain the product in time, the enthusiasm of the user to purchase the product was greatly discouraged, or the user’s enthusiasm for purchasing the product was greatly reduced after watching the program. Forgetting or being unable to accurately describe the product informatio...

AI Technical Summary

Problems solved by technology

[0002] Traditional one-way set-top box information bar advertisements are basically based on image-based advertisements. Users can only passively watch image advertisements, and cannot actively give feedback on advertisements, so that they cannot accurately and timely reflect the effect of advertisement placement; for example, when users During the process of watching a TV program, the user showed interest in purchasing a product shown in the information bar advertisement picture, but due to the lack of intuitive product information or the inability to obtain the product in time, the enthusiasm of the user to purchase the product was greatly discouraged, or the user’s enthusiasm for purchasing the product was greatly reduced after watching the program. Forgetting or being unable to accurately describe the product information makes it impossible to purchase the product, thus causing the advertiser to lose these consumers

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