Information pushing method and device
A technology of information push and push information, applied in the Internet field, can solve the problems of not considering the time when the user actually watches the selected video and the time of watching the advertisement information, the user frequently watches the advertisement information, and poor user experience, etc.
Active Publication Date: 2015-10-21
BEIJING QIYI CENTURY SCI & TECH CO LTD
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Problems solved by technology
[0007] In practical applications, although the above method can be used to successfully push advertising information to the client, however, for a specific video selected by the user, the video playback position where the server pushes the advertising information to the client is fixed. In the process of this video, if you just skipped some parts of the video by quickly dragging the progress bar after watching the advertisement information pushed by the server, it is very likely that you will soon reach the new advertisement pushed to the user. The video playback position of the information may easily cause users to frequently watch the advertisement information
It can be seen that when the above method is used to push advertisement information, since the time when the user actually watches the selected video and the time for viewing the advertisement information is not considered, it is easy to cause the user to frequently watch the advertisement information, and the user experience is poor.
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[0075] Those skilled in the art can understand that, for users, in the process of watching videos, the shorter the duration of viewing push information, the better, and the lower the frequency of viewing push information, the better. , the longer the time for users to watch push information, the better, and the higher the frequency for users to watch push information, the better, so that operators can obtain higher economic income. However, if users are allowed to watch push information for too long and the frequency is too high, user experience will be seriously affected. In view of this, operators hope to strike a balance between economic income and user experience.
[0076] In addition, in the prior art, for a specific video, the corresponding video playback position is preset when the server pushes information to the client. Fragments may easily cause users to frequently view push information and affect user experience.
[0077] Based on the above two reasons, the embodim...
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The embodiment of the invention discloses an information pushing method and an information pushing device, and relates to the technical field of internet. The method and the device are applied to the server, wherein the method comprises the steps as follows: obtaining accumulated time length TV1 of a client having played a video in a preset historical period and accumulated time length TP1 of the client having played pushing information in the preset historical period under the condition of meeting a preset information acquisition condition; determining a video playing position while pushing the information to the client by N plus 1 times according to a numerical value relative relation of the TV1 and the TP1, wherein the N represents the times of pushing the information to the client with the corresponding video play position and N is an integer which is not less than zero; pushing the information to the client according to the determined video playing position. By using the solution provided by the embodiment of the invention, the method and the device of the invention could prevent a user from frequently observing the pushing information, thereby improving user experience.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to an information push method and device. Background technique [0002] In order to increase revenue, each video website operator usually pushes advertisement information while the user is watching the selected video. [0003] Usually, the advertisement information pushed is preset by operation and maintenance personnel. For a specific video, the operation and maintenance personnel will pre-set which video playback positions of the video to be played by the client, the server will push the advertisement information, the duration of each advertisement information pushed, the advertisement identification, etc., for example, in When the playback reaches the 5th minute and 30th second, a total of 30 seconds of advertisements identified as A and B are pushed to the user, and so on. [0004] On this basis, in the prior art, during the process of the client playing the video selecte...
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IPC IPC(8): H04N21/2668H04N21/262H04N21/442
CPCH04N21/26233H04N21/2668H04N21/44204
Inventor 孙立伟
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD