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Search word recommendation method and apparatus

A recommendation method and search word technology, which is applied in the field of search engines, can solve the problems of low accuracy and real-time performance of recommended words, and cannot fully attract users, so as to achieve the effect of improving accuracy and real-time performance

Inactive Publication Date: 2015-11-18
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, providing recommended words for users mainly uses the user's historical behavior data and current search words to extract some recommended words related to user intentions, and synchronously displays these recommended words on the placement information position of the search result page. The disadvantage is that the accuracy and real-time performance of the recommended words are relatively low, which cannot fully attract the attention of users

Method used

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  • Search word recommendation method and apparatus
  • Search word recommendation method and apparatus
  • Search word recommendation method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] figure 1 It is a flow chart of a method for recommending search words provided by Embodiment 1 of the present invention. This embodiment is applicable to recommending search words for users according to their search words and operation behaviors. This method can be executed by a browser. Specifically, Including the following:

[0034] S110, displaying a search result page obtained according to the current search term.

[0035] When users search for the information they need to know through a mobile terminal or a browser in a computer, they need to enter a search term in the browser. This search term is called the current search term. After the browser receives the current search term, it Send to the web server, the web server searches for relevant information in the Internet according to the current search word, obtains the search result page, and returns it to the browser, and the browser displays the search result page after receiving the search result page returned ...

Embodiment 2

[0045] figure 2 It is a flow chart of a search word recommendation method provided by Embodiment 2 of the present invention. On the basis of Embodiment 1, this embodiment optimizes receiving the recommended words returned by the network server and displaying them to the user, specifically including as follows:

[0046] S210, displaying a search result page obtained according to the current search term.

[0047] S220. Collect current behavior data of user operations on the search result page.

[0048] S230. Send the current search term and current behavior data to the web server, so as to request the web server to extract recommended words according to the current search term and current behavior data combined with historical behavior data.

[0049] S240. Receive the recommended words returned by the network server, and package the recommended words into a recommendation card.

[0050] After the browser receives the recommended words returned by the web server, there may be...

Embodiment 3

[0059] image 3 It is a flow chart of a search word recommendation method provided by Embodiment 3 of the present invention. On the basis of Embodiment 1, this embodiment optimizes the current behavior data collected by users operating on the search result page. Specifically Including the following:

[0060] S310, displaying a search result page obtained according to the current search term.

[0061] S320. Collect click behavior data of the user.

[0062] S330. Collect the user's concerned content and non-concerned content.

[0063] Wherein, the concerned content refers to the search results when the screen stays on the search results for a time exceeding the set time threshold, and the non-focused content refers to the search results when the screen stays on the search results for less than the set time threshold.

[0064] The above-mentioned click behavior data and the user's attention content and non-following content are used as the behavior data of this time.

[0065]...

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PUM

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Abstract

The present invention discloses a search word recommendation method and apparatus. The method at a browser side comprises steps: displaying a search result page acquired according to a current search word; collecting present behavioral data of an operation in the search result page by a user; sending the current search word and the present behavioral data to a web server to request the web server extract a recommended word according to the current search word and the present behavioral data in combination with history behavioral data; and and receiving the recommended word returned from the web server and displaying the recommended word to the user. The method at a web server side comprises steps: receiving a current search word and present behavioral data sent by a browser; according to the current search word and the present behavioral data in combination with history behavioral data, extracting a recommended word by using a data mining technique; and and sending the recommended word to the browser to display on a search results page. According to the method and apparatus disclosed by the present invention, the accuracy and real-time property of recommended words are improved, thereby sufficiently attracting attention of users so as to improve the marketability of recommended words.

Description

technical field [0001] The embodiments of the present invention relate to search engine technology, and in particular to a search word recommendation method and device. Background technique [0002] Search engines attract users by providing accurate and rich natural search results, increase traffic, and then earn profits by matching customer paid information related to search terms. Therefore, the search engine will provide the user with some recommended words related to the delivery information. [0003] In the existing technology, providing recommended words for users mainly uses the user's historical behavior data and current search words to extract some recommended words related to user intentions, and synchronously displays these recommended words on the placement information position of the search result page. The disadvantage is that the accuracy and real-time performance of the recommended words are relatively low, which cannot fully attract the attention of users. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 贾银芳朱延峰蒋松路华生韩聪黄飞熊伟王鲁光
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD