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Advertising processing method and device

A processing method and advertising technology, applied in other database retrieval, network data retrieval, network data browsing optimization and other directions, can solve problems such as inability to filter webpage advertisements, webpage display problems, incomplete webpage content display, etc., and achieve the effect of a good browsing experience.

Active Publication Date: 2019-03-26
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this type of filtering method cannot filter webpage advertisements based on JS and local storage methods, because these webpage advertisements determine whether to pop up or not to pop up by detecting whether there is a corresponding advertisement field in the local area: when the user browses the webpage, the website server will check the current Whether there is a corresponding advertisement field locally on the access terminal, if it exists, the advertisement will not be played; The ad field is saved locally on the terminal, and within a certain threshold, the user will not play the ad when he visits the website again
This type of advertisement is implemented by using webpage JS combined with local storage. If the method of forced filtering code is used, it will cause problems in the display of the webpage, such as incomplete display of the webpage content.
[0004] At present, the industry still lacks a way to deal with this kind of advertising element

Method used

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  • Advertising processing method and device
  • Advertising processing method and device
  • Advertising processing method and device

Examples

Experimental program
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Embodiment Construction

[0019] The specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0020] Aiming at the problem that the prior art cannot filter advertisements that require users to click a specific button or slide to switch to close, the present invention provides an advertisement processing method that can effectively solve the problem of pop-up advertisements using webpage JS combined with local storage methods, and further improve the user's webpage Browse experience.

[0021] The following describes in detail the advertisement processing method provided by the present invention.

[0022] figure 1 The first processing flow of an advertisement processing method according to an embodiment of the present invention is shown.

[0023] Such as figure 1 As shown, an advertisement processing method provided by the present invention includes:

[0024] S110: After receiving the webpage browsing request, based on the domain name in the we...

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Abstract

The invention provides an advertisement processing method and device. The method comprises the steps that advertisement processing rules corresponding to a domain name in a webpage address are searched in a client-side storage unit based on the domain name in the webpage address of a webpage to be browsed after a webpage browsing request is received, and client-side local storage fields are updated by utilizing the advertisement processing rules. When existence of fields related to advertisements in the client-side local storage fields is judged through JS, the advertisements corresponding to the existing fields related to the advertisements are not displayed. A problem of webpage advertisement pop-up based on a JS and local storage mode can be effectively solved so that better browsing experience is provided for users.

Description

Technical field [0001] The present invention relates to the field of mobile communication technology, and more specifically, to an advertisement processing method and system. Background technique [0002] Advertising is an important channel for website revenue, but advertising is mostly meaningless to users. To some extent, advertising destroys the user experience of browsing the web. Compared with computer terminals, the screen update of mobile terminals is smaller, and the impact of webpage advertisements on users' browsing pages is much greater than that of computer terminals. Therefore, users based on mobile terminals will hate webpage advertisements more. [0003] For filtering webpage advertisements, the processing method adopted by the industry is to hide / prohibit the loading of specific webpage elements. However, this type of filtering method cannot filter web advertisements based on JS and local storage, because these web advertisements determine whether to pop up or not ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/957
Inventor 段布托
Owner ALIBABA (CHINA) CO LTD