Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television

A technology of advertising broadcasting and Internet TV, which is applied in the field of television, can solve the problems of not making good use of interactive program advertising broadcasting, and no associated broadcasting of advertising content and interactive programs, so as to achieve the effect of large possibility and balance between effort and income

Inactive Publication Date: 2015-12-30
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention provides an advertisement playing method, service device and system based on interactive Internet TV, which solves the problem that in the prior art, the broadcasting of advertisements in interactive programs is not well utilized, and the content of the advertisements played is not related to the In order to solve the problem of interactive program playing in association, the present invention adopts the following technical solutions:

Method used

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  • Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television
  • Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television
  • Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television

Examples

Experimental program
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Embodiment 1

[0035] Such as figure 1 As shown, it is a flow chart of the advertisement playing method based on interactive network TV provided by the present invention; please refer to figure 1 , after the method starts,

[0036] S101: Receive a play request instruction for an interactive program uploaded by a set-top box. The interactive program refers to the program that the user uses the EPG to order or watch back the program provided in the IPTV, which specifically includes movies, TV dramas, entertainment programs, sports events and so on.

[0037] S102: Determine whether there is preset advertisement configuration information according to the interactive program. The advertisement configuration information includes filtering conditions of advertisement media information and play control rules; if yes, go to S103; if not, go to S105. Setting the advertisement configuration message in the interactive program is mainly to establish an association relationship between the interactive p...

Embodiment 2

[0058] Such as Figure 4 As shown, it is a structural diagram of an advertisement playing service device based on interactive network television provided by the present invention, please refer to Figure 4 , the advertisement playing service device 400 includes an instruction receiving module 401, a judging module 402, and a playing control module 403; the instruction receiving module 401 is used to receive a play request instruction for an interactive program uploaded by a set-top box; the judging module 402 is used to The program judges whether there is preset advertisement configuration information, and the advertisement configuration information includes screening conditions and play control rules of advertisement media information; The filtering condition determines the advertising media information, and plays the advertising media information and the interactive program according to the playing control rules. What described interactive program represents is that the use...

Embodiment 3

[0061] Such as Figure 5 As shown, the structural diagram of the advertisement playing service device based on the interactive Internet TV provided by the present invention, please refer to Figure 5, the advertisement playing service device 400 further includes an advertisement management module 404, the advertisement management module 404 is configured to receive a parameter addition instruction for attribute parameters of the advertisement media information, and add an instruction according to the parameter addition instruction to the The attribute parameters of the advertising media information are updated; the advertisement management module 404 is specifically configured to first receive an upload request of the advertising media information; receive a parameter addition instruction for the attribute parameters of the advertising media information, and add new parameters according to the parameters The instruction updates the attribute parameters of the advertisement med...

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Abstract

The invention provides an advertisement playing method, an advertisement playing service device and an advertisement playing system based on an interactive network television. The method comprises the steps as follows: receiving a playing request instruction uploaded by a set-top box for an interactive program; judging whether there is default advertisement configuration information according to the interactive program, wherein the advertisement configuration information includes advertisement media information screening conditions and playing control rules; and if there is default advertisement configuration information, determining advertisement media information according to the screening conditions and playing the advertisement media information and the interactive program according to the playing control rules. The problem in the prior art that the interactive program is not well utilized to play advertisements and the played advertisement content and the interactive program are not played in an associated manner is solved.

Description

technical field [0001] The present invention relates to the field of television, in particular to an advertisement playing method, service device and system based on interactive network television. Background technique [0002] With the rapid development of TV broadcasting technology, Internet Protocol Television (IPTV) gradually replaces traditional analog (digital) cable TV and becomes the first choice of more and more users. IPTV is a form of TV broadcasting that integrates various technologies such as the Internet, multimedia, and communication, and provides users with interactive TV services. Watch back and other services, users can selectively watch TV. In the IPTV system, functions such as indexing, navigation, and query of various programs are mainly provided through EPG (Electronic Program Guide) in the form of web pages, and a CDN (Content Delivery Network) is also included to store the played content. (SetTopBox--STB) Browse the EPG, and select the TV programs p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/437H04N21/488
CPCH04N21/2668
Inventor 蒲莉红左杨眉肖翰林周洪济
Owner ZTE CORP
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