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Method and device for interactive television system to push interactive information

A technology of interactive information and interactive TV, applied in the field of the Internet, to achieve the effect of strong timeliness, improved ratings, and improved enthusiasm

Inactive Publication Date: 2016-01-06
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times

Method used

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  • Method and device for interactive television system to push interactive information
  • Method and device for interactive television system to push interactive information
  • Method and device for interactive television system to push interactive information

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Embodiment Construction

[0023] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0024] An embodiment of the present invention provides a method for pushing interactive information by an interactive TV system, see figure 1 ,include:

[0025] S100 acquires at least one user terminal information participating in the interaction of the TV program;

[0026] In the interactive TV system of the present invention, by configuring the interactive information on the TV video screen, the user can participate in the interaction of the TV program when watching the TV video. see figure 2 , during the broadcast of the football field, the interactive activity provided by Nike sponsors on the upper left of the video, the user can use the mobile terminal or an...

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Abstract

The invention discloses a method and device for an interactive television system to push interactive information, used for attracting users to participate in audience and interaction of a television play video with the help of functions of a mobile terminal. The method comprises the following steps: obtaining information of at least one user terminal; obtaining user information using at least one user terminal according to the information of at least one user terminal;; and sending television programme replaying information to the user terminal. According to the invention, different interactive information is set when an interactive television programme is replayed; interactive activities when the interactive television programme is replayed are recommended to the users; therefore, the interactive activities of the television programme have high timeliness and challenge; furthermore, the opportunity for increasing grade information is provided for the users; audience crowds of the television programme easily participate in interaction of the television programme by utilizing the user terminal in the television play video process; the users are attracted to participate in audience and interaction of the television play video; therefore, the audience rate of the television programme is increased; and the user participation interactivity and visual experience are improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for pushing interactive information by an interactive television system. Background technique [0002] In the existing radio and television system, the service provision is one-way, and the user can only accept it passively. From the perspective of the actual operation of the user, the live broadcast only supports simple operations such as entering broadcasting, exiting broadcasting, and switching channels. The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times. [0003] With the development of mobile Internet technology, mobile terminals, such as mobile phones, have a very high penetration rate, and users can enjoy multimedia content on the Internet through mobile terminals, thereby affecting the viewing of radio and television services. [0004] In the process of playing video on TV, it is a directio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/475H04N21/466H04N21/4627
CPCH04N21/4627H04N21/4668H04N21/475
Inventor 呼伦夫
Owner TVM BEIJING TECH
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