A data processing method and device for accessing objects
A data processing device and a technology for accessing objects, which are applied in the field of communication, can solve the problems of inaccurate calculation of the correlation information of the access objects, incomplete consideration of the access objects, etc., and achieve the effect of improving the accuracy rate
Active Publication Date: 2019-06-25
TENCENT TECH (SHENZHEN) CO LTD
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[0006] The purpose of the present invention is to provide a data processing method and device for access objects, aiming to solve the problem of incomplete consideration of access objects (such as commodities) in the prior art in collaborative filtering, especially for newly entered access objects. The problem of inaccurate calculation of correlation information between accessed objects
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[0029] Referring to the drawings, wherein like reference numerals represent like components, the principles of the present invention are exemplified when implemented in a suitable computing environment. The following description is based on illustrated specific embodiments of the invention, which should not be construed as limiting other specific embodiments of the invention not described in detail herein.
[0030] In the following description, specific embodiments of the present invention will be described with reference to steps and symbols executed by one or more computers, unless otherwise stated. Accordingly, these steps and operations will several times be referred to as being computer-implemented, which herein refers to operations by a computer processing unit of electronic signals representing data in a structured form. This operation transforms the data or maintains it at a location in the computer's memory system that can reconfigure or otherwise alter the operation ...
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The invention discloses a data processing method and device for access objects. The method comprises following steps: acquiring title names of access objects and dividing title names into at least two divided words; acquiring access frequency information corresponding to at least two divided words and generating a multi-component group containing at least two divided words having access frequency information; extracting a first divided word, shared by both, and access frequency information carried in the multi-component group for two access objects and performing collaborative filtering and analyzing operation on the first divided word in order to generate collaborative filtering value; generating relevancy between two access objects according to collaborative filtering value of the first divided word and access frequency information carried; and recommending corresponding access objects according to currently-visited access objects and relevancy corresponding to access objects. The data processing method and device for access objects have following beneficial effects: inaccurate calculation of relevancy among access objects caused by incomprehensive consideration for access objects, especially newly-recorded access objects are avoided; and accuracy of calculated results is increased.
Description
technical field [0001] The invention belongs to the technical field of communication, and in particular relates to a data processing method and device for an access object. Background technique [0002] With the continuous advancement of the network, users have higher and higher requirements for various functions of the network when accessing the network. The method of comparison and inquiry can make it easier to purchase the goods you need. [0003] Currently in online shopping, collaborative filtering recommendation (Collaborative Filtering recommendation) is rapidly becoming a very popular technology. Different from traditional content-based filtering that directly analyzes content for recommendation, collaborative filtering finds similar (interested) users of the specified user in the user group by analyzing user interests, and synthesizes the evaluation of a certain information by these similar users to form a system for the specified user. Prediction of user preferen...
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IPC IPC(8): G06F16/9535
Inventor 郁其雨谢启明付运伟李永安王炫聪
Owner TENCENT TECH (SHENZHEN) CO LTD