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New method for displaying advertisement on mobile phone map

A map and mobile phone technology, which is applied in the field of publishing and displaying massive advertising information, can solve problems such as invisible, limited mobile phone screen size, and users can't see clearly, and achieve the effect of improving user experience

Inactive Publication Date: 2016-02-10
SHANGHAI ZHENTU INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The above characteristics determine that the user cannot know the latest advertising discount information at the current location at the fastest speed, because most of the time the user cannot immediately think of all the content he needs; in addition, due to the limited size of the mobile phone screen, if the map advertisement cannot be automatically adjusted size, causing users to often fail to see clearly or not see, etc.

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0009] In order to make the objects and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0010] In order to realize the method described in the present invention, carry out according to the following steps:

[0011] 1. Obtain the latitude and longitude coordinates of the GPS positioning of the mobile phone

[0012] 2. Go to the advertiser database for location matching, and query the advertiser closest to the location of the mobile phone

[0013] 3. Check the latest advertising information released by the advertiser

[0014] 4. Draw the advertisement window at the corresponding position on the map, and display it on the map in a floating manner

[0015] 5. Monitor the user's map operation, judge the change of the map level, and a...

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PUM

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Abstract

The present invention provides a new method for displaying an advertisement on a mobile phone map. On the basis of the mechanism provided by the new method of the present invention, an advertisement to be displayed is intelligently selected based on map position of a mobile phone, at the same time, the size of the advertisement can be intelligently adjusted according to the map view grade, in this way, the advertisement can be displayed on the mobile phone map more conveniently with a better effect, and an innovative element is provided for development of a position-based precision marketing service.

Description

technical field [0001] The invention relates to the field of release and development of commercial advertisements on mobile phone maps, and relates to how to release and display a large amount of advertisement information on mobile phone maps. Background technique [0002] At present, mobile phone maps are very popular. As one of the service content and business operation content, the advertisement on the mobile map is an important content. Currently, in some mainstream mobile map service applications, the advertisement information on the mobile map has the following characteristics : [0003] 1. The display of advertising information is passive, that is, the user needs to actively inquire about relevant information before the relevant advertising information is highlighted on the map. [0004] 2. Advertisement information will not zoom with the zoom of the map [0005] The above characteristics determine that the user cannot know the latest advertising discount informatio...

Claims

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Application Information

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IPC IPC(8): H04M1/725G09F19/00G06Q30/02
Inventor 闫宗宝沈强
Owner SHANGHAI ZHENTU INFORMATION TECH CO LTD