Information delivery method and system

A delivery method and information delivery technology, applied in the field of information delivery methods and systems, can solve problems such as huge data calculation, impact of target user determination, redundant credibility, etc., to reduce data calculation, improve delivery effect, Determine the precise effect

Active Publication Date: 2016-03-23
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] During the research and practice of the prior art, the inventors of the present invention found that since the intersection of the extended population of all seed populations is selected as the target user for advertisement delivery in the prior art, when there are ma

Method used

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  • Information delivery method and system
  • Information delivery method and system

Examples

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no. 1 example

[0036] In this embodiment, description will be made from the perspective of an information delivery system, and the information delivery system may specifically be integrated in a network device such as a server.

[0037] A method for distributing information, comprising: acquiring a seed population, and determining a feature weight value vector of the seed population through a first preset model; expanding the seed population based on the feature weight value vector to generate corresponding candidate seed populations; counting candidate seeds The historical data of the crowd about information delivery, and according to the historical data, determine the optimal candidate seed crowd, the historical data includes the click-through rate; determine the feature weight value vector of the optimal candidate seed crowd through the second preset model; based on the optimal candidate seed crowd The feature weight value vector of is used to expand the optimal candidate seed population t...

no. 2 example

[0082] According to the method described in the first embodiment, an example will be given below for further detailed description.

[0083] see figure 2 , figure 2 It is a schematic flow chart of the information distributing method provided by the second embodiment of the present invention. The embodiment of the present invention proposes based on the click-through rate, sales value, likes, and dislikes of the expanded crowd in the past as an important reference index for evaluating the quality of the seed crowd, so as to select the best quality seeds from the seed crowd. Extends the way users can serve ads. The method includes:

[0084] In step S201, the information delivery system acquires multiple groups of seed populations.

[0085] First, collect multiple sets of seed groups from different channels, for example, it can be offline CRM user data, or online label data of each product data team, and so on.

[0086] Specifically, for example, the seed population can be ...

no. 3 example

[0115] In order to better implement the information delivery method provided by the embodiment of the present invention, the embodiment of the present invention further provides a system based on the above information delivery method. The meanings of the nouns are the same as those in the above information delivery method, and for specific implementation details, please refer to the descriptions in the method embodiments.

[0116] see Figure 3a , Figure 3a It is a schematic diagram of the structure of the information delivery system provided by the embodiment of the present invention. The information delivery system may include an acquisition unit 301, a first determination unit 302, an extension unit 303, an optimal crowd determination unit 304, a second determination unit 305, and Delivery unit 306 .

[0117] Wherein, the acquiring unit 301 is configured to acquire the seed population; the determining unit 302 is configured to determine the feature weight value vector of...

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Abstract

The invention discloses an information delivery method and system. The method comprises the following steps: acquiring a seed crowd, and determining a characteristic weight value vector of the seed crowd through a first preset model; extending the seed crowd based on the characteristic weight value vector to generate candidate seed crowds; according to historical data of information delivery related to the candidate seed crowds, determining the optimal candidate seed crowd; determining a characteristic weight value vector of the optimal candidate seed crowd through a second preset model; and performing secondary extending based on the characteristic weight value vector of the optimal candidate seed crowd to generate a target crowd. According to the method, the optimal candidate seed crowd is determined by combining the historical data of information delivery related to the candidate seed crowds, and then secondary model training and secondary extending are performed to determine the target crowd to which information is delivered; and not-prime seed users who have redundancy or are low in confidence level are filtered, so that the data calculation amount is reduced, the determination of the target crowd can be more accurate, and the advertisement delivery effect is improved.

Description

technical field [0001] The invention belongs to the technical field of communication, and in particular relates to an information delivery method and system. Background technique [0002] With the development of Internet technology, various instant messaging and social applications have sprung up like mushrooms after rain. A large amount of user data involved in instant messaging and social applications, such as user preferences, age, needs, etc., is of great significance to the delivery of information, such as the delivery of advertisements. [0003] In the existing technical solutions, the people who have the same needs and interests in products and services collected in specific business scenarios are called seed groups. The number of seed groups is usually small, generally less than 100,000; The population with the same characteristics is called the expanded population, and the number of the expanded population is usually several times that of the seed population. Gene...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/9535G06Q30/0271
Inventor 叶幸春张海川
Owner TENCENT TECH (SHENZHEN) CO LTD
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