Platform advertisement display method and device, and server

An advertisement display and server technology, applied in the field of communication, can solve the problems of time-consuming, laborious and inefficient pasting and replacing advertisements, and achieve the effect of saving time and improving efficiency

Inactive Publication Date: 2016-04-06
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The invention provides a platform advertisement display method, device and server to solve the technical problems of time-consuming, laborious and inefficient pasting and replacing advertisements in the prior art

Method used

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  • Platform advertisement display method and device, and server
  • Platform advertisement display method and device, and server
  • Platform advertisement display method and device, and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] Embodiment 1 of the present invention provides a website advertisement display method. figure 1 It is a flow chart of a platform advertisement display method provided by Embodiment 1 of the present invention. Such as figure 1 As shown, the method in this embodiment may include:

[0051] Step 101, the RFID (Radio Frequency Identification, radio frequency identification) reader in the platform advertisement display device reads the RFID card in the bus card carried by each user to obtain the user information of the user.

[0052] The platform advertisement display device in this embodiment may include a controller, an RFID reader-writer and a display, the RFID reader-writer and the display are respectively electrically connected to the controller, and the display is used to display advertisement information, The RFID reader is used to read the information in the bus card carried by the user.

[0053]Specifically, an RFID card can be set in the bus card carried by the u...

Embodiment 2

[0070] Embodiment 2 of the present invention provides a platform advertisement display method. In this embodiment, on the basis of the technical solution provided in Embodiment 1, the statistics of the number of users and the time on the platform when the advertisement is displayed are added. figure 2 It is a flow chart of the platform advertisement display method provided by Embodiment 2 of the present invention. Such as figure 2 As shown, the method in this embodiment may include:

[0071] Step 201, the RFID reader in the platform advertisement display device reads the RFID card in the bus card carried by each user to obtain the user information of the user.

[0072] Step 202, the RFID reader-writer sends the user information to the controller of the platform advertisement display device.

[0073] Step 203, the controller sends the user information of each user to the server, so that the server determines the advertisement information to be displayed on the platform acc...

Embodiment 3

[0084] Embodiment 3 of the present invention provides a platform advertisement display method. image 3 It is a flow chart of the platform advertisement display method provided by Embodiment 3 of the present invention. Such as image 3 As shown, the method in this embodiment may include:

[0085] Step 301, the server receives the user information of each user on the platform sent by the controller of the platform advertisement display device, wherein the user information is the information in the bus card carried by the user through the RFID reader of the station advertisement display device. Acquired by RFID card.

[0086] Step 302, the server determines the advertisement information to be displayed on the platform according to the user information.

[0087] Step 303, the server sends display information to the controller, the display information includes the advertisement information, so that the controller sends the display information to the display of the station adver...

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PUM

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Abstract

The invention provides a platform advertisement display method and device, and a server. The method comprises the steps that an RFID reader-writer in the platform advertisement display device reads RFID cards in a bus card carried by each user, and obtains the user information; the RFID reader-writer enables the user information to be transmitted to a controller in the platform advertisement display device; the controller enables the user information of all users to be transmitted to the server, so as to enable the server to determine the advertisement information to be displayed at a platform according to the user information; the controller receives the display information transmitted by the server, wherein the display information comprises an advertisement information; and the controller enables the display information to be transmitted to a display of the platform advertisement display device, so as to enable the display to display the advertisement information. The method, device and server achieve a function of automatic display of a platform advertisement, does not need to carry out manual operation for replacing the advertisement, improves the efficiency, and saves the time.

Description

technical field [0001] The present invention relates to the field of communication technologies, in particular to a method, device and server for displaying advertisements on a website. Background technique [0002] Platform advertisements refer to advertisements placed on platforms at vehicle stops. Compared with other forms of advertisements, platform advertisements have the advantages of wide audience and good communication effects. Users will stay on the platform for a while when waiting for the bus, and usually they can pay attention to the advertisement. [0003] At present, the platforms of many bus stops are provided with billboards, and the papers printed with advertisements are pasted on the billboards. When advertisements need to be replaced, staff members are required to tear off the original advertisements and paste new advertisements again. In order to avoid affecting the normal riding order during the day, the work of replacing advertisements is mostly carrie...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 不公告发明人
Owner BEIJING QIHOO TECH CO LTD
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