A business information recommendation system and method based on image retrieval

Abstract

The invention discloses an image-retrieval based business information recommendation system and an image-retrieval based business information recommendation method. An image is captured in a mobile client by a user and then is transmitted to the recommendation system, the recommendation system firstly detects whether a two-dimension code exists on the image, when the two-dimension code exists, the two-dimension code is segmented and identified, an advertising business URL (Uniform Resource Locator) is returned and is opened automatically, or an identification failed information is returned; when the two-dimension code does not exist, the system realizes object area segmentation by utilizing a visual attention mechanism, and then performs retrieval by utilizing the hierarchical matching strategy; the image is matched by a global feature I to obtain an image set S1, then a target and an image in the image set S1 are matched by a global feature II to obtain an image set S2; and finally, the target and an image in the image set S2 are matched by a local feature and a successful image retrieval information with related business information or an image retrieval failed information is returned. The system is capable of effectively increasing the retrieval operating efficiency on the premise of ensuring the retrieval precision.

Description

technical field [0001] The invention relates to a business information recommendation system and method based on image retrieval, belonging to the technical field of information retrieval. Background technique [0002] Large-scale advertising is an important competitive strategy for enterprises and an indispensable weapon to improve the popularity of products and enterprises. When a new product is on the market, if consumers do not know its name, purpose, place of purchase, and method of purchase, it will be difficult to open up sales, especially in the case of fierce market competition and greatly accelerated product replacement. Large-scale advertising can make consumers attractive to the company's products, which is very beneficial to the company's market development. [0003] At present, if consumers want to know more about the manufacturer through advertisements or products, they need to scan QR codes, but scanning QR codes also has certain limitations. For example, hu...

AI Technical Summary

Problems solved by technology

[0003] At present, if consumers want to know more about the manufacturer through advertisements or products, they need to scan QR codes, but scanning QR codes also has certain limitations. For example, huge advertisements on the roadside cannot be scanned by scanning QR codes. Code to understand and pay attention to more product information

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