Method of implanting third party information in streaming media data by using multi-dimension technology

Abstract

The invention discloses a method of implanting third party information in streaming media data by using multi-dimension technology, which belongs to a method of implanting an ad in the streaming media data and aims at solving technical problems of how to solve restrictions and limitations of a streaming media video ad delivery mode to meet requirements of a streaming media ad supplier. According to the technical scheme of the invention, the method adopts the multi-dimension technology to attach an independent multi-dimension information expansion track to a two-dimensional video file of the streaming media, the related content in the two-dimensional video data frame is quickly positioned and recognized through feature information of the multi-dimension information expansion track, an ad content is added to the two-dimensional video file of the streaming media according to the positioned and recognized related content in the two-dimensional video data frame, and thus, multi-dimension information expansion on the two-dimensional video data frame is realized, and the original two-dimensional video data stream is expanded into a multi-dimension data stream combination body in a band new format.

Description

technical field [0001] The invention relates to a method for embedding advertisements in streaming media data, in particular to a method for embedding third-party information in streaming media data by using multi-dimensional technology. Background technique [0002] With the development of streaming media sharing technology and the popularity of free online video-on-demand mode, more and more streaming media providers have chosen to place advertisements as the main means of profit, or by inserting third-party advertisements before the video is played. in order to obtain corresponding benefits. [0003] However, the interstitial advertising profit method is easily blocked by ad blocking software, resulting in a huge loss of revenue. And most users are more than happy to use similar techniques to bypass interstitial ad breaks, mainly for the following reasons: [0004] 1. Most of the interstitial advertisements placed by media suppliers have nothing to do with the video pla...

AI Technical Summary

Problems solved by technology

[0004] 1. Most of the interstitial advertisements placed by media suppliers have nothing to do with the video playback content, and users lack sufficient interest in the advertisement content;

[0005] 2. The playing time of interstitial advertisements is too long, and some are even longer than the video content, resulting in a very bad user experience;

[0010] 1. Product placement requires the producer of the film to participate in the production, and the beneficiary is generally the producer as the main body. As a streaming media provider, the profit sharing it can participate in is extremely limited;

[0011] 2. Product placement requires a close connection between the plot and the product. If the product placed by the advertiser does not fit well with the content of the film, the results will be very abrupt, thereby reducing the audience’s acceptance of the product itself. , and even in some extreme cases can cause resentment;

[0012] 3. Product placement is completed during the production process of the film, and neither the producer nor the streaming media manufacturer can modify or supplement the content, which makes the relevant information available to users time-sensitive and limited Even if you are interested in the delivery content during the viewing process, you cannot quickly locate the content pointed to by the information, resulting in the lack of delivery effect

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