Information processing method and information release platform

Abstract

The present invention discloses an information processing method and an information release platform. The method includes the steps of parsing an information request to obtain parameter information of at least one parameter; determining targeting policies including parameter identifiers in a tag targeting policy library, matching a parameter value of the parameter with parameter values included in the determined targeting policies, and determining a targeting policy as a targeting policy matched with the information request, wherein the targeting policy has the same matched parameter value as the parameter; acquiring identifiers of tags from the targeting policy matched with the information request, and determining the tag matched with the information request according to the identifiers of the tags; and inquiring, based on the targeting policy matched with the information request, in an information library by using the tag matched with the information request, so as to obtain target information, and sending the target information to an information play platform. Through adoption of the method, information release can be realized accurately and efficiently, and the development cost of the information release platform is reduced.

Description

technical field [0001] The present invention relates to information processing technology, in particular to an information processing method and an information release platform. Background technique [0002] With the rapid development of the Internet, the information on the Internet is growing explosively. In order to improve the accuracy of information release to users and achieve targeted information release, related technologies use information orientation conditions to screen out the target information playback platform for information delivery (such as Mobile phones, outdoor information display screens), the information orientation conditions can be characterized based on different dimensions, taking the region as the dimension to characterize the information orientation conditions as an example, the following information orientation conditions in the geographical dimension can be used: first-tier city area, second-tier city area, third-tier city Region; information can...

AI Technical Summary

Problems solved by technology

[0003] However, in practical applications, the directional conditions of information are often different. When the directional conditions change (such as increasing or decreasing directional conditions), it is necessary to frequently modify the information release platform, which increases the development cost of the information release platform and lengthens the information release platform. online time, resulting in the information not being released in a timely manner;

[0004] In addition, information is often associated with a large number of information orientation conditions, and the information release platform needs to process all the orientation conditions of the information to determine the target information playback platform for information push, which further reduces the efficiency of information release

[0005] To sum up, there is no effective solution for the related technologies to achieve accurate and efficient information release and save the development cost of the information release platform

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