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Intelligent dynamic advertising system used for rail transit

An intelligent dynamic, rail transit technology, applied in the field of train communication, can solve problems such as uncontrollable management and lack of integration, and achieve the effect of improving advertising efficiency and pertinence

Inactive Publication Date: 2016-08-24
SHANGHAI ELECTRIC THALES TRANSPORTATION AUTOMATION SYST CO LTD
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Problems solved by technology

Moreover, the lack of integration makes it impossible to conduct integrated control management

Method used

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  • Intelligent dynamic advertising system used for rail transit

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Embodiment Construction

[0023] The present invention will be further described below in conjunction with accompanying drawing.

[0024] see figure 1 , the intelligent dynamic advertisement system for rail transit of the present invention, the external automatic train supervision server 100, comprises intelligent dynamic advertisement server 1, intelligent dynamic advertisement center 2, data communication system 3, vehicle-mounted local area network 4, vehicle-mounted passenger display / broadcast system 5 , station local area network 6 and station passenger display / broadcast system 7.

[0025] The automatic train supervision server 100 provides the platform information table and the train positioning timetable to the intelligent dynamic advertisement server 1 . The intelligent dynamic advertisement center 2 provides various dynamic advertisements and advertisement playing rule tables to the intelligent dynamic advertisement server 1 . The advertising play rule table is manually formulated according ...

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Abstract

The invention discloses an intelligent dynamic advertising system used for rail transit. The intelligent dynamic advertising system used for rail transit is externally connected with automatic train supervision servers, and comprises intelligent dynamic advertising servers, intelligent dynamic advertising workstations, a data communication system, an on-board local area network, on-board passenger display / broadcasting systems, a station local area network, and station passenger display / broadcasting systems. The automatic train supervision servers are used to provide station information tables and train positioning timetables for the intelligent dynamic advertising servers. The intelligent dynamic advertising workstations are used to provide various dynamic advertisements and advertisement playing rules to the intelligent dynamic advertising servers. The intelligent dynamic advertising servers are used to make station advertisement playing lists and on-board advertisement playing lists according to the advertisement playing tables, the station information tables, and the train positioning timetables, and the station passenger display / broadcasting systems and the on-board passenger display / broadcasting systems are used to play the advertisements respectively according to the station advertisement playing lists and the on-board advertisement playing lists. By adopting the intelligent dynamic advertising system, the stations and the trains are capable of playing different advertisements automatically according to the time and the places.

Description

technical field [0001] The invention relates to the field of train communication, in particular to a dynamic advertisement system. Background technique [0002] Currently, most existing in-vehicle or kiosk advertising systems use "static" images. Even with dynamic video, the content will not be differentiated whether on the train, on the station platform, or elsewhere at the station at the same time. Moreover, the lack of integration makes it impossible to carry out integrated control and management. Contents of the invention [0003] The purpose of the present invention is to provide an intelligent dynamic advertising system (IntelligentDynamic Advertising, IDA) for rail transit, which can independently broadcast different advertisements according to different times and places on each platform and each train. [0004] The technical scheme for realizing the above-mentioned purpose is: [0005] An intelligent dynamic advertising system for rail transit, externally connec...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0265
Inventor 弗拉德·米特罗伊
Owner SHANGHAI ELECTRIC THALES TRANSPORTATION AUTOMATION SYST CO LTD
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