Method and device for delivering media files

A technology for media files and delivery methods, applied in the computer field, can solve problems such as low correlation, and achieve the effect of improving delivery accuracy and efficiency

Active Publication Date: 2016-10-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method and device for delivering media files, so as to at least solve the problem that related technologies may deliver media files to less relevant delivery objects in order to ensure the exposure of media files when delivering media files. question

Method used

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  • Method and device for delivering media files
  • Method and device for delivering media files
  • Method and device for delivering media files

Examples

Experimental program
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Embodiment 1

[0021] According to an embodiment of the present invention, a method embodiment of a method for delivering a media file is provided.

[0022] Optionally, in this embodiment, the above method for delivering media files can be applied to figure 1 In the hardware environment constituted by the server 102 and the terminal 104 as shown. Such as figure 1 As shown, the server 102 is connected to the terminal 104 through a network. The above-mentioned network includes but not limited to: a wide area network, a metropolitan area network or a local area network. The terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The method for delivering media files in this embodiment of the present invention may be executed by the server 102, may also be executed by the terminal 104, and may also be executed jointly by the server 102 and the terminal 104. Wherein, the method for delivering media files in the embodiment of the present invention performed by the t...

Embodiment 2

[0084] According to an embodiment of the present invention, a media file delivery device for implementing the above media file delivery method is also provided. Figure 5 is a schematic diagram of an optional device for delivering media files according to an embodiment of the present invention, such as Figure 5 As shown, the device may include:

[0085] Obtaining module 22, is used for obtaining the target delivery amount of media file and actual delivery amount; Comparing module 24, is used for comparing target delivery amount and actual delivery amount, obtains comparison result; Adjustment module 26, is used for according to comparison result Adjust the correlation parameters of the media files, wherein the correlation parameters are used to indicate the correlation between the media files and the delivery objects of the media files; Sure.

[0086] It should be noted that the acquisition module 22 in this embodiment can be used to execute step S202 in Embodiment 1 of the...

Embodiment 3

[0125] According to an embodiment of the present invention, there is also provided a server or a terminal for implementing the above method for delivering a media file.

[0126] Figure 9 is a structural block diagram of a terminal according to an embodiment of the present invention, such as Figure 9 As shown, the terminal may include: one or more (only one is shown in the figure) processor 201, memory 203, and transmission device 205 (such as the sending device in the above-mentioned embodiment), such as Figure 9 As shown, the terminal may also include an input and output device 207 .

[0127] Wherein, the memory 203 can be used to store software programs and modules, such as program instructions / modules corresponding to the method and device for delivering media files in the embodiment of the present invention, and the processor 201 runs the software programs and modules stored in the memory 203, thereby Execute various functional applications and data processing, that i...

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PUM

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Abstract

This invention discloses a method and device for delivering media files. The method comprises the following steps: acquiring a target delivering volume and an actual delivering volume of the media files; comparing the target delivering volume with the actual delivering volume to acquire a comparison result; according to the comparison result, adjusting correlative parameters of the media files; and delivering the media files. The correlative parameters are used for indicating the correlation of the medial files and delivering objects of the media files; the delivering sequence of the media files is determined according to the correlative parameters. This method solves the technical problem that the media files may be delivered to the delivering objects with less correlation for the sake of ensuring the exposure of the media files when the media files are delivered in the related technology.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for delivering media files. Background technique [0002] With the rapid development of computer technology, in the prior art, the purpose of increasing the exposure of the delivered media files can be achieved by delivering the media files to delivery objects. For example, serving an ad for an app to users of the app. However, in order to ensure the exposure of media files, the existing technology usually adopts the method of adjusting the delivery probability of media files to control the delivery of media files when delivering media files. delivery probability of . However, this manner of adjusting the delivery probability of the media file may result in the delivery of the media file to delivery objects with low relevance. [0003] For the above problems, no effective solution has been proposed yet. Contents of the invention [0004] Embodiments of t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/40G06Q30/0242G06Q30/0277G06Q30/0241G06F16/9535G06Q30/0246G06Q30/0244G06Q30/0272G06Q30/0276
Inventor 杨希旺彭崇陈功黄识张必锋
Owner TENCENT TECH (SHENZHEN) CO LTD
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