Advertisement launching method and system based on hotspot map

A technology of advertising and maps, applied in business, instruments, data processing applications, etc., to achieve the effect of good reference value

Inactive Publication Date: 2016-11-09
SHANGHAI BIHU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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  • Advertisement launching method and system based on hotspot map

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Embodiment Construction

[0055] The advertisement delivery system based on the heat map provided by this embodiment includes a data management platform and a PC terminal;

[0056] Both the cloud platform and the client or PC end include a data transmission module, which is used to realize the transmission function of various data between devices;

[0057] The cloud platform also includes an advertising space module, a map module, a heat map module, a statistical module, and an advertising space sales management module;

[0058] The PC terminal also includes an advertisement position selection module, an order management module, a heat map request module, and a display module.

[0059] During the running process, the advertising slot module stores the dynamic information of all advertising slots under the platform, and the dynamic information includes the current sales status of all advertising slots (the sales status refers to sold or pending sale; among them, about the sold The advertising space also ...

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Abstract

The invention provides an advertisement launching method based on a hotspot map. The method is characterized by comprising the following steps: 1, a background management system carries out configuration on a hotspot map and advertisement launching positions; 2, according to a launching area selected by a user, a hotspot distribution condition for a commercial area/advertisement area in a specified area is displayed; and 3, according to the advertisement launching positions configured by the background management system, the user carries out selection on the launching positions. A customer is guided via the hotspot map, and after the customer sees the hotspot launching area in a map area more intuitively, the advertisement launching area is selected.

Description

technical field [0001] The present invention relates to the field of advertisement placement, in particular to a heat map-based advertisement placement method and system. Background technique [0002] Heatmaps are graphical representations that show which areas of the page visitors are most interested in and the geographic regions where the visitors are located, in a specially highlighted form. Heatmaps can show what's happening in non-clickable areas. You'll find that visitors often click on places that aren't links, and maybe a resource link should be placed there. For example: If you find that people are always clicking on a certain product picture, maybe they want to see a larger picture, or they want to know more about the product. Also, it might be mistaken to think that a particular image is a navigation link. [0003] A heatmap can also tell which parts of a page attract the most attention from visitors. This is very useful for webmasters or administrators who ha...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0241G06Q30/0254G06Q30/0261
Inventor 王剑锋张小林
Owner SHANGHAI BIHU NETWORK TECH CO LTD
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