Advertisement publishing system and method

A technology of advertisement release and advertisement, which is applied in the field of advertisement, can solve problems such as the inability to obtain advertisement content conveniently, leave a deep impression on the audience of advertisements, and the failure of short-term video display, etc., and achieve the effect of promoting the development of information economy and society

Inactive Publication Date: 2017-01-11
北京问吧咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Advertisements are presented in different ways such as paper, sound, and electronic media. People obtain consumer information related to themselves through advertisements. In the era of commodity economy, with the rapid development of science and technology, people have higher and higher requirements for advertisements. Audience experience has become a development trend of advertising, especially for service categories such as playgrounds, children's experience halls, tourist attractions, furniture design, etc., but it is impossible to leave a deep impression on the advertising audience through flat display and short video display. Impressions, a large churn of potential consumers
When people obtain advertising information through streets, residential areas, buildings, basements, subway stations, expressways, etc., when they encounter advertisements they are interested in, they want to understand them quickly and intuitively, but they cannot easily obtain more accurate advertisements. The content needs to be searched through the Internet, and the numerous and meaningless online advertisements make potential customers have no interest in the search process.

Method used

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  • Advertisement publishing system and method

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Embodiment Construction

[0021] figure 1 It is a block diagram of an advertisement publishing system according to an embodiment of the present invention, and the system includes an advertisement service platform 2 , an electronic billboard, a mobile terminal 4 , and a VR advertisement experience platform 1 . The advertisement service platform 2 is connected to the electronic advertisement column, the mobile terminal 4, and the VR advertisement experience platform 1 respectively through the network.

[0022] The advertisement service platform 2 is mainly used for the storage and processing of advertisement information, and the advertisement information service platform 2 includes a graphic and text module 21 for storing graphic and text advertisements, and an ordinary video module 23 for storing ordinary video advertisements , a VR video module 22 and a data processing module 24 for storing VR video advertisements; the data processing module 24 receives the demand information of the VR data processing ...

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Abstract

The invention discloses an advertisement publishing system and method. The advertisement publishing system comprises an advertisement service platform, an electronic billboard, a mobile terminal and a VR (Virtual Reality) advertisement experience platform, wherein the advertisement service platform is used for storing and processing advertisement information, the electronic billboard is an advertisement information carrier of images, texts, video and the like, the mobile terminal is a two-dimensional code scanning and video advertisement APP using carrier, and the VR advertisement experience platform is a VR video advertisement experience carrier; a customer downloads and views advertisement video information of interest in a two-dimensional code scanning mode by using the mobile terminal, or directly enters a VR experience pavilion to carry out virtual experience, so that the experience feeling of advertisements is improved. Compared with the prior art, the system and the method have the advantages that the play function and projection function of the electronic mobile terminal and modern technologies such as virtual reality technology are combined with advertising, so that customers can really experience advertisement contents by means of the virtual reality technology, new consumption ideas can be formed and the social development of economic commodities is promoted.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to an advertisement publishing system and method. Background technique [0002] In the era of economic information, advertising has penetrated into every corner of life, guiding consumers' consumption patterns and ideas. Advertisements are presented in different ways such as paper, sound, and electronic media. People obtain consumer information related to themselves through advertisements. In the era of commodity economy, with the rapid development of science and technology, people have higher and higher requirements for advertisements. Audience experience has become a development trend of advertising, especially for service categories such as playgrounds, children's experience halls, tourist attractions, furniture design, etc., but it is impossible to leave a deep impression on the advertising audience through flat display and short video display. Impressions, a large loss of potenti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 张福龙
Owner 北京问吧咨询有限公司
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