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Information publishing method and device

A technology of information publishing and information sending, which is applied in the field of communication, can solve the problems of poor advertisement publishing effect and low flexibility, and achieve the effect of improving the publishing effect

Active Publication Date: 2017-01-11
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] During the research and practice of the prior art, the inventor of the present invention found that the advertising effect of the existing solution is not good, and the flexibility is not high

Method used

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  • Information publishing method and device
  • Information publishing method and device

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0030] An information release method, which can be integrated and executed in network devices such as servers or gateways, including: receiving an information release request, the release request carrying customized mode information, and information that needs to be released; obtaining information release records according to the release request; The information release record and the custom mode information determine the target user; and the information to be released is sent to the target user.

[0031] see figure 1 , is a schematic flowchart of the information release method provided in the first embodiment of the present invention. The methods include:

[0032] In step S101, an information release request is received, and the release request carries customized mode information and information that needs to be released.

[0033] In this embodiment, the customized mode information may specifically indicate the release method, or may specifically indicate the identity of th...

no. 2 example

[0049] According to the method described in the first embodiment, an example will be given below for further detailed description.

[0050]First of all, the information release method provided in this embodiment can be run on an information release system, such as an advertisement release system, such as Figure 2a As shown, the advertisement release system includes an advertisement release request sender (hereinafter referred to as the request sender, such as an advertiser), an advertisement platform, an advertisement receiver (that is, a target user, such as a mobile phone), and a distributed storage system. The storage system is used to store advertisement release records, and the advertisement platform is used to determine target users according to the release request sent by the sender of the advertisement release request and the advertisement release records in the distributed storage system, so that the target users can view the published advertisements. The details wil...

no. 3 example

[0089] In order to better implement the information release method provided by the embodiment of the present invention, the embodiment of the present invention also provides a device based on the above information release method. The meanings of the nouns are the same as those in the above information release method, and for specific implementation details, please refer to the description in the method embodiments.

[0090] Such as image 3 As shown in FIG. 2 , it is a schematic structural diagram of an information publishing device provided by an embodiment of the present invention, wherein the information publishing device may be integrated in a network device such as a server or a gateway. It may include a receiving module 301, a record acquiring module 302, a determining module 303 and a sending module 304;

[0091] The receiving module 301 is configured to receive an information release request, and the release request carries customized mode information and information ...

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PUM

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Abstract

The invention discloses an information publishing method and device. The method comprises the following steps: receiving an information publishing request, wherein the publishing request carries customization mode information and information needed to be published; acquiring an information publishing record according to the publishing request; determining a target user according to the information publishing record and the customization mode information; and sending the information needed to be published to the target user. Through the adoption of the method disclosed by the invention, the customization mode information is carried in the publishing request, and the publishing of the information is recorded to obtain the information publishing record, the customization mode information and the information publishing record are used as a judgment condition of the information pushing, thereby determining the target user meeting the information pushing condition, and then pushing the information needed to be published to the target user. The publishing of the information is more targeted and flexible, and the information publishing effect is improved.

Description

technical field [0001] The invention belongs to the technical field of communication, and in particular relates to an information publishing method and device. Background technique [0002] With the improvement of the network environment and the continuous development of Internet technology, the information flow of instant messaging software has attracted a huge user group, and has also produced a huge commercial attraction. More and more manufacturers hope to release information in combination with instant messaging to improve themselves. Brand effect and product influence. [0003] Among them, the most widespread information release is to release information in the form of advertisements; generally, advertisers will send advertisement sending requests to the advertising platform, and after the advertising platform receives the advertisement sending request, the advertising platform will release the advertisement according to the agreement with the advertiser. amount, and ...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0251H04L67/55
Inventor 姚伶伶胡繁星王兵许苗何琪王芊肖翔
Owner TENCENT TECH (SHENZHEN) CO LTD
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