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An information push method and system

A technology for information push and advertisement, which is applied in digital data information retrieval, instruments, calculations, etc., and can solve the problems of low accuracy of information push and automatic push of advertisements, etc.

Active Publication Date: 2020-03-17
SAMSUNG ELECTRONICS CHINA R&D CENT +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] It can be seen that the above-mentioned traditional advertising recommendation methods have problems such as low accuracy of information push or relying on user operations and unable to realize automatic push of advertisements during video playback.

Method used

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  • An information push method and system
  • An information push method and system

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Embodiment Construction

[0017] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0018] The core idea of ​​the present invention is: according to a certain extraction strategy, dynamically extract the currently played video frame in real time, and automatically provide the user with product information that is highly compatible with the scene of the video frame according to the video frame.

[0019] figure 1 It is a schematic flow chart of an embodiment of the present invention, such as figure 1 As shown, the implementation of the information push method in this embodiment mainly includes:

[0020] Step 101, when the client is playing a video that can push advertisements, it extracts the currently played video frame according to the preset frame extraction strategy, generates a corresponding scene description sentenc...

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Abstract

The invention discloses an information pushing method and system. The information pushing method comprises the steps that: a client end extracts a video frame of a currently-played video according to a preset frame extraction strategy when the video which can push an advertisement is played; according to the video frame, a corresponding scene description sentence which is expressed by a natural language is generated and sent to a server; the sever extracts keywords, for selecting to-be-pushed advertisement, from the scene description sentence; and the advertisement needing to be pushed currently is determined according to the keywords and the popularity of the advertisement, and the advertisement is sent to the client end to be displayed. By adoption of the information pushing method and system, product information which has relatively high probability of favor of a user can be automatically provided in video playing for the user.

Description

technical field [0001] The invention relates to computer application technology, in particular to an information push method and system. Background technique [0002] There are many commonly used advertising recommendation methods, mainly including the following: [0003] 1. Acquisition technology based on user preference: On the TV platform, through statistics of user preference information, corresponding advertisements are recommended. In this method, because the server often has huge errors in collecting user preference information, the recommendation results are usually not targeted, that is, the recommended information often does not match the user's actual preference. [0004] 2. Interaction-based recommendation technology: On the TV platform, the user actively interacts with the TV client (such as user input or selection of advertisement subscription information), and the server recommends corresponding advertisements based on the user interaction information. This ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/735G06F16/9535G06Q30/02
CPCG06F16/735G06F16/9535G06Q30/0277
Inventor 吴小燕陈洁
Owner SAMSUNG ELECTRONICS CHINA R&D CENT