A method and device for displaying advertisements

A technology for displaying advertisements and advertisements, applied in the computer field, can solve the problems of inflexible ways of displaying advertisements, and achieve the effect of flexible reception

Active Publication Date: 2020-06-16
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the above way of displaying advertisements makes it necessary for the server to prepare advertisements in advance
In addition, if you need to promote ads to users again, you can only wait for users to apply for live video again
It can be seen that the existing technology is not flexible enough to display advertisements in the live broadcast

Method used

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  • A method and device for displaying advertisements
  • A method and device for displaying advertisements
  • A method and device for displaying advertisements

Examples

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Embodiment Construction

[0044] Embodiments of the present invention provide a method and device for displaying advertisements, which are used for displaying advertisements sent by a server in real time.

[0045] In order to solve the above technical problems, the general idea of ​​the technical solution provided by the present invention is as follows:

[0046] In the technical solution of the embodiment of the present invention, one or more pieces of advertisement data sent by the server through the Socket long connection with the user equipment are received during the live broadcast, and one or more pieces of advertisement data are stored according to the order in which the advertisement data is received. In the variable array of the user equipment, the first piece of advertisement data in the variable array is obtained, and based on the first piece of advertisement data, a first advertisement control for displaying the first advertisement corresponding to the first piece of advertisement data is gen...

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PUM

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Abstract

The embodiment of the invention provides a method and a device for displaying an ad, so as to display an ad sent by a server in real time. The method comprises steps: one piece or multiple pieces of ad data sent by the server through a Socket long connection with user equipment during a live broadcast process is received; according to the ad data receiving sequence, the one piece or multiple pieces of ad data is stored to a variable array of the user equipment; the first piece of ad data in the variable array is acquired; based on the first piece of ad data, a first ad control for displaying a first ad corresponding to the first piece of ad data is generated; and the first ad control is displayed in an ad displaying area, and the first ad is displayed.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for displaying advertisements. Background technique [0002] At present, more and more users are participating in online video live broadcast (hereinafter referred to as "live broadcast"), and live broadcast has become a new entertainment method. In order to promote some advertisements to users along with the live broadcast, the server will insert advertisements into the live video stream, so that the advertisements will be sent to the UE (User Equipment, User Equipment) along with the video stream, and then the advertisements will be displayed when the advertisement playback time is reached. [0003] If an advertisement is displayed during the live broadcast, the live broadcast can only be paused, which may cause users to miss important live broadcast content, so usually the advertisement is inserted before the video stream, and the display of the advertise...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2187H04N21/2668H04N21/431H04N21/81G06Q30/02
CPCG06Q30/0277H04N21/2187H04N21/2668H04N21/4316H04N21/812
Inventor 周兵
Owner WUHAN DOUYU NETWORK TECH CO LTD
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