A method and device for displaying advertisements
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- WUHAN DOUYU NETWORK TECH CO LTD
- Publication Date
- 2020-06-16
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Abstract
Description
technical field
[0001] The invention relates to the field of computer technology, in particular to a method and device for displaying advertisements. Background technique
[0002] At present, more and more users are participating in online video live broadcast (hereinafter referred to as "live broadcast"), and live broadcast has become a new entertainment method. In order to promote some advertisements to users along with the live broadcast, the server will insert advertisements into the live video stream, so that the advertisements will be sent to the UE (User Equipment, User Equipment) along with the video stream, and then the advertisements will be displayed when the advertisement playback time is reached.
[0003] If an advertisement is displayed during the live broadcast, the live broadcast can only be paused, which may cause users to miss important live broadcast content, so usually the advertisement is inserted before the video stream, and the display of the advertise...