A method and device for displaying advertisements

A technology for displaying advertisements and advertisements, applied in the computer field, can solve the problems of inflexible ways of displaying advertisements, and achieve the effect of flexible reception
CN106604045BActive Publication Date: 2020-06-16WUHAN DOUYU NETWORK TECH CO LTD

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
WUHAN DOUYU NETWORK TECH CO LTD
Publication Date
2020-06-16

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Abstract

The embodiment of the invention provides a method and a device for displaying an ad, so as to display an ad sent by a server in real time. The method comprises steps: one piece or multiple pieces of ad data sent by the server through a Socket long connection with user equipment during a live broadcast process is received; according to the ad data receiving sequence, the one piece or multiple pieces of ad data is stored to a variable array of the user equipment; the first piece of ad data in the variable array is acquired; based on the first piece of ad data, a first ad control for displaying a first ad corresponding to the first piece of ad data is generated; and the first ad control is displayed in an ad displaying area, and the first ad is displayed.
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Description

technical field

[0001] The invention relates to the field of computer technology, in particular to a method and device for displaying advertisements. Background technique

[0002] At present, more and more users are participating in online video live broadcast (hereinafter referred to as "live broadcast"), and live broadcast has become a new entertainment method. In order to promote some advertisements to users along with the live broadcast, the server will insert advertisements into the live video stream, so that the advertisements will be sent to the UE (User Equipment, User Equipment) along with the video stream, and then the advertisements will be displayed when the advertisement playback time is reached.

[0003] If an advertisement is displayed during the live broadcast, the live broadcast can only be paused, which may cause users to miss important live broadcast content, so usually the advertisement is inserted before the video stream, and the display of the advertise...

Claims

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