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Intelligent advertisement putting method and system

An intelligent advertising technology, applied in the field of intelligent advertising and systems, can solve the problems of precise advertising and difficulty in advertising, and achieve the effect of precise advertising

Inactive Publication Date: 2017-06-13
极速量化有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to provide an intelligent advertisement delivery method and system to solve the technical problem that advertisements in public places are difficult to accurately deliver to people with different characteristics

Method used

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  • Intelligent advertisement putting method and system

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Embodiment Construction

[0046] Embodiments of the invention are described in detail below, but the invention can be practiced in many different ways as defined and covered by the claims.

[0047] Offline advertising includes venue showcases, fixed advertising stands, and large-screen rolling advertisements. Ad placement is unilateral and lacks direct interaction with users, so it is impossible to conduct accurate ad placement based on user characteristics (age, expression, clothing, etc.).

[0048] The main purpose of the present invention is to provide an intelligent advertisement placement method to realize accurate placement of offline advertisements. Please refer to figure 1 and figure 2 As shown, the intelligent advertisement delivery method provided by the embodiment of the present invention includes:

[0049] Step 1, tracking the face information entering the camera area, and collecting a person image with the face information attached;

[0050] Step 2, performing modeling analysis accordi...

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Abstract

The invention provides an intelligent advertisement putting method and system. The intelligent advertisement putting method comprises the steps of tracking human face information entering a camera shooting area, and collecting a figure image carrying the human face information; performing modeling analysis according to the figure image, and determining figure characteristics of the figure image; putting an advertisement matched with the figure characteristics according to the figure characteristics. According to the intelligent advertisement putting method and system, a human face recognition technology is applied to recognize the figure characteristics, classification is conducted on a population, different advertisements are put and broadcast with pertinence through a recognition result, and accordingly precise advertisement putting aiming at different characteristic populations in a off-line scene is achieved.

Description

technical field [0001] The invention relates to an intelligent advertisement delivery method and system. Background technique [0002] At present, there are two main types of advertisements placed in public areas, one is to post posters, and the other is to loop and play pre-stored advertisement videos through monitors. [0003] For ordinary consumers, they usually pay attention to the advertisements that they are interested in, and usually do not pay attention to the advertisements that they are not interested in. In this way, the method of posting posters or looping advertising videos through the display causes a great waste of resources. [0004] Aiming at the technical problem that advertisements in public places are difficult to accurately target people with different characteristics, it is a technical problem to be solved urgently in this field. Contents of the invention [0005] The purpose of the present invention is to provide an intelligent advertisement placeme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0271G06V40/168G06V40/172
Inventor 张帆王帝皓关然闫一鸣
Owner 极速量化有限公司
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