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Product information pushing method and device

A product information and product technology, applied in the field of data push, can solve the problem of low accuracy of product push, achieve the effect of solving low accuracy and improving accuracy

Active Publication Date: 2017-07-04
BEIJING GRIDSUM TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The embodiment of the present application provides a product information push method and device to at least solve the technical problem of low product push accuracy in the prior art

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  • Product information pushing method and device

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Embodiment Construction

[0024] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0025] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such...

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Abstract

The invention discloses a product information pushing method and device. The method comprises the following steps that: when a target user browses a webpage corresponding to a current product, determining the user category of the target user and the product category of the current product; obtaining the average resource transfer value of the product category, wherein the average resource transfer value is a resource transfer average value of the user under the product category; according to the average resource transfer value, determining a first target product under the product category, wherein a difference value of the resource transfer value required by the first target product and the average resource transfer value is smaller than a preset threshold value; and pushing the information of the first target product to the target user. By use of the method, the technical problem of low product pushing accuracy in the prior art is solved.

Description

technical field [0001] The present application relates to the field of data push, in particular, to a method and device for pushing product information. Background technique [0002] With the widespread use of the Internet, e-commerce has also gradually emerged. In e-commerce, in order to provide users with better services, stores usually push some related products to users when users browse or purchase products for users to choose. Existing product pushes usually use big data analysis technology to provide corresponding characteristic data or reports to users of different groups, for example, by analyzing the purchasing behavior data of similar groups of people, push the same or similar products to users. [0003] However, the inventor found that such a push method is based on products purchased by similar people in the past, and the push accuracy is not high. [0004] For the above problems, no effective solution has been proposed yet. Contents of the invention [000...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 李雪怡
Owner BEIJING GRIDSUM TECH CO LTD
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