Method and device for obtaining click behavior

Abstract

The present invention discloses a method and an apparatus for obtaining the click behavior. The method comprises: monitoring a click event for a target web page, wherein the click event comprises: an valid click event and a touch screen event that are triggered by the valid click behavior, and a touch screen event triggered by the invalid click behavior; when any click event is monitored, obtaining a coordinate of the any click event when the any click event is generated on the target web page; and comparing the coordinate of the any click event with the recorded coordinate of the previous click event, if the coordinate of the any click event is different from the coordinate of the previous click event, obtaining the click behavior that triggers the any click event, and otherwise, ignoring the click behavior that triggers the any click event. According to the method and apparatus disclosed by the present invention, the technical problem of repeated statistic collection of the click behavior due to that both the valid click event and the touch event can be triggered by the valid click behavior in the case of simultaneously capturing the touch event and the valid click event is solved.

Description

technical field [0001] The present invention relates to the field of behavior analysis, in particular to a method and device for acquiring click behavior. Background technique [0002] In the current network environment, it is very important to analyze the user's network behavior in time. Analyzing the user's network behavior can know the behavior habits and preferences of network users, which will help the network operator to adjust and optimize the webpage. In order to achieve the purpose of analyzing network user behavior, it is necessary to first collect and count the network user behavior . [0003] In the prior art, the mainstream method of collecting statistics on the web user's access behavior on the web page is to use the JavaScript Tracker to collect the user's access behavior on the web page through the WebAnalytics tool, and send the statistical results to the data warehouse server. In the above-mentioned process of counting the access behavior of network users...

AI Technical Summary

Problems solved by technology

[0004] The existing technology only captures valid click events. However, in environments such as touch screen devices, invalid click behaviors that occur in blank areas will not trigger valid click events, which will lead to statistical omissions, but accurate statistics of click behaviors in blank areas of web pages It can know the click habits of network users and the design defects of web pages, which is very worthy of statistics. In order to solve the technical problem of missing invalid click behavior statistics, the method of capturing both valid click events and touch screen events is used to count touch screen devices and other environments However, some valid click behaviors will trigger both valid click events and touch screen events. Therefore, in the case of capturing both valid click events and touch screen events, some valid click behaviors will be counted repeatedly.

[0005] In the case of capturing touch screen events and valid click events at the same time, because valid click behaviors will trigger both valid click events and touch screen events, resulting in repeated statistics of click behaviors, no effective solution has been proposed yet.

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