Method of releasing electronic coupons in marketing activity and apparatus thereof

Abstract

The invention provides a method of releasing electronic coupons in a marketing activity. The coupons are released as a predetermined time unit. The method comprises the following steps of acquiring a receiving quantity, a usage quantity and a usage sum of the coupons from beginning of the marketing activity to an end of an ith predetermined time unit, wherein the usage sum is a budget limit consumed by a user when using each coupon; according to a residual budget limit of the marketing activity, a residual predetermined time unit number, an average single usage amount and a coupon utilization rate, determining a coupon releasing number of an i+1th predetermined time unit; and sending the coupon releasing number of the i+1th predetermined time unit to a marketing platform. In the technical scheme, a subjective deviation of operation personnel during manual releasing quantity prediction is avoided, a marketing activity effect is increased and simultaneously a workload of the operation personnel is reduced.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method and device for placing electronic coupons in marketing activities. Background technique [0002] With the development of Internet technology and the popularity of smart terminals, more and more merchants tend to conduct marketing and promotion activities by issuing electronic coupons. Most marketing campaigns have a total budget, which is the total amount of money that will be passed on to users in this marketing campaign. If the actual amount of profit to users in the final marketing activity is far lower than the total budget, it means that the participation in the marketing activity is not enough and the expected goal has not been achieved; if it exceeds the total budget by a large margin, it may affect the user experience due to exceeding the reception capacity of the merchant. Therefore, distributing an appropriate number of coupons is an impo...

AI Technical Summary

Problems solved by technology

For coupons with an uncertain amount of profit, such as discount coupons, 20 yuan red envelopes that can be used when spending over 100 yuan, etc., these coupons are usually distributed for free, and it is impossible to know whether users will use them or not when they are issued. When using this coupon, the operator of the marketing campaign can only refer to historical data and estimate the daily delivery amount based on experience and feelings. This method often results in a large gap between the delivery quantity in the early and late stages of the event, which is not conducive to Effectiveness of marketing campaigns and business operations

For operators, after deciding on the delivery quantity, they often need to pay close attention to the receipt of coupons on the day. If there is a large gap with their own expectations, they need to modify the delivery quantity, which is not only labor-intensive but also low-efficiency

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