A method and device for pushing information

Abstract

An embodiment of the present invention provides an information push method and device, which are applied to a push server. The method includes: obtaining a target push request for a target client, and determining the IP address of the target client according to the target push request, as the first IP address; judging whether the first IP address is recorded in a pre-established risk IP address library, wherein the risk IP address library is used to store a predetermined risk IP address; if so, if there is no geographically oriented information Determine the target information; push the target information to the target client. By applying the information push method provided by the embodiment of the present invention, the probability of regional differences in the pushed information is reduced, and user experience is improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information push method and device. Background technique [0002] The network information push platform can use banners, text links, multimedia, etc. on the website to push information to the client, for example, it can push advertisements or news, etc. In practical applications, the information owner generally has requirements for the region where the information is pushed, and at the same time asks a third-party monitoring company to monitor the information pushed by the network information push platform to confirm whether the information pushed by the network information push platform conforms to its settings geographical requirements. [0003] Existing information pushing method is: the server that is responsible for pushing information obtains the IP (Internet Protocol, the protocol interconnected between networks) address of target client from this information...

AI Technical Summary

Problems solved by technology

[0004] Although the above method can be used to push information, the network information push platform is also monitored by a third-party monitoring company while pushing information. The server of the third-party monitoring company generally obtains the IP of the target client based on the monitoring request corresponding to the aforementioned push request. address, and then determine the region to which the obtained IP address belongs. In this case, due to factors such as network environment, policy routing, and domain name hijacking, the IP addresses obtained by the above two servers may be different, thereby determining the region to which they belong. As a result, the third-party monitoring company believes that the network information push platform does not push information according to the requirements of the information owner, the pushed information has regional differences, and the user experience is poor

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