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Customer dependency analysis system

A technology for analyzing systems and dependencies, applied in the field of information data management, and can solve problems such as inability to bind target customers

Inactive Publication Date: 2017-11-21
镇江雅迅软件有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The biggest disadvantage of physical malls competing with e-commerce is that they cannot bind target customers

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0012] The implementation of the present invention is realized based on Microsoft .net development tools.

[0013] User management module: implement the customer management system based on the RBAC model, and each customer has a unique GUID number throughout the life cycle;

[0014] Positioning module: bind the customer's mobile phone when the customer uses the mall's WIFI, or use the loyalty card when the customer consumes, or pay attention to the WeChat official account of the mall to realize the binding of the customer, and associate the customer's unique GUID number in the user management module when binding , after binding, the system will obtain the time when the customer enters and browses the mall each time;

[0015] Consumption data management module: store customer information, classify and analyze the data, store the transaction information when each consumption occurs, and the transaction analysis module classifies and counts the purchased items to obtain their sho...

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PUM

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Abstract

With the development of the Internet+ era and the growing scale of e-commerce, the impact on physical stores is getting bigger and bigger. The biggest disadvantage of the physical stores and the e-commerce is that the physical stores cannot bind target customers. If the physical stores can precisely bind target consumer groups and launch targeted marketing activities for the target consumer groups, the physical stores are further able to give full play to some of the advantages of the freedom thereof in addition to providing the convenience of an e-commerce platform. The technical problem to be solved by the invention is to provide a customer dependency analysis system, which can be used for the physical stores to accurately bind potential customer groups and can provide some functions that support marketing activities.

Description

technical field [0001] The invention relates to the technical field of information data management, in particular to a customer dependence analysis system. Background technique [0002] With the development of the Internet + era and the increasing scale of e-commerce, physical shopping malls are under increasing impact. The biggest disadvantage of physical malls competing with e-commerce is that they cannot bind target customers. If the physical mall can accurately bind the target consumer groups and carry out various targeted marketing activities around them, in addition to providing the convenience of the e-commerce platform, it can also give play to some advantages of the freedom of the physical mall. Therefore, physical malls need an information tool to accurately bind potential customer groups and provide some functions to support marketing activities. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a cust...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0207G06Q30/0623G06Q30/0631
Inventor 不公告发明人
Owner 镇江雅迅软件有限责任公司
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