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Internet data representation control method and system

A control method and Internet technology, applied in the Internet field, can solve problems affecting fee settlement, data differences, etc.

Active Publication Date: 2018-01-16
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Due to the monitoring data of the third party and the monitoring of the number of advertising impressions by the media side, there may be data discrepancies between the two parties, which will affect the settlement of fees

Method used

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  • Internet data representation control method and system
  • Internet data representation control method and system
  • Internet data representation control method and system

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Embodiment Construction

[0028] In order to make the above objectives, features and advantages of the present invention more obvious and understandable, the present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments.

[0029] In advertising, advertisers will limit the region where the ads are placed, and at the same time, they will ask a third-party monitoring company to monitor the media placement and confirm that the placement meets the geographic requirements set by it. However, due to various reasons, there are differences between the third-party monitoring data and the media's own data, and the former is usually less. In order to avoid waste of the media's inventory and reduce the cost of subsequent communication and replenishment, an important job of the media is to reduce the data gap with the third party. Among them, geographic differences are the main source of data differences. When an advertisement display event occurs, if a...

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Abstract

The present invention provides an Internet data representation control method and system. The method comprises: receiving an advertisement representation request sent by a client, and extracting a client IP from the advertisement representation request; determining whether the client IP has a corresponding third-party risk control library and a third-party risk control strategy or not, if the client IP has a corresponding third-party risk control library and a third-party risk control strategy, performing risk control according to the third-party risk control library and the third-party risk control strategy, or else, performing risk control according to a media risk IP library; and returning back an advertisement representation response to the client according to a risk control result. According to the invention, the advertisement representation request of a risk IP is subjected to effective control so as to reduce region difference.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a method and system for controlling Internet data display. Background technique [0002] With the development of the Internet and the popularization of smart terminals, businesses increasingly favor the use of the Internet for commercial promotion. Internet advertisements are advertisements that are played and displayed on the Internet. Internet users are the main audience, and they are mostly displayed in the form of interstitial and floating window display. Compared with the traditional four major media (newspapers, magazines, TV, radio) advertising and outdoor advertising, Internet advertising has a large spread, low cost, accurate statistics on the number of audiences, flexible real-time, good interactivity and richness The form of expression and other advantages. [0003] A common billing method for Internet advertising is to charge according to the number of times the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
Inventor 孙林峰
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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