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Control method and system for displaying Internet data

A control method and Internet technology, applied in the Internet field, can solve problems such as impact on fee settlement, data discrepancy, etc.

Active Publication Date: 2021-01-12
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Due to the monitoring data of the third party and the monitoring of the number of advertising impressions by the media side, there may be data discrepancies between the two parties, which will affect the settlement of fees

Method used

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  • Control method and system for displaying Internet data
  • Control method and system for displaying Internet data
  • Control method and system for displaying Internet data

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Embodiment Construction

[0028] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0029] In advertising, the advertiser will limit the region where the advertisement will be placed, and at the same time will ask a third-party monitoring company to monitor the placement of the media to confirm that the placement meets the geographical requirements set by it. However, due to various reasons, there are differences between the third-party monitoring data and the media's own data, and the former is usually less. In order to avoid inventory waste on the media side and reduce the cost of post-communication and replenishment, an important task for the media side is to reduce data differences with third parties. Among them, regional differences are the main source of data differences. When an advertisement display event o...

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Abstract

The present invention provides an Internet data representation control method and system. The method comprises: receiving an advertisement representation request sent by a client, and extracting a client IP from the advertisement representation request; determining whether the client IP has a corresponding third-party risk control library and a third-party risk control strategy or not, if the client IP has a corresponding third-party risk control library and a third-party risk control strategy, performing risk control according to the third-party risk control library and the third-party risk control strategy, or else, performing risk control according to a media risk IP library; and returning back an advertisement representation response to the client according to a risk control result. According to the invention, the advertisement representation request of a risk IP is subjected to effective control so as to reduce region difference.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a control method and system for displaying Internet data. Background technique [0002] With the development of the Internet and the popularity of smart terminals, merchants are increasingly favoring the use of the Internet for business promotion. Internet advertisements are advertisements played and displayed on the Internet. It takes Internet users as the main audience and is mostly displayed in the form of interstitial broadcasts and floating window displays. Compared with the traditional advertising of the four major media (newspapers, magazines, television, radio) and outdoor advertising, Internet advertising has a wide range of communication, low cost, accurate statistics of the audience, flexible real-time, good interactivity and richness. form of expression and other advantages. [0003] A common billing method for Internet advertisements is Cost Per Mile i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q10/06G06Q30/02
Inventor 孙林峰
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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