Method and system for intelligent push of individualized advertisement of retail store

Abstract

The invention provides a method and a system for intelligent push of an individualized advertisement of a retail store. The method comprises the steps of acquiring a face image of a customer in a viewregion of an advertisement putting device; carrying out characteristic extraction on the face image to obtain characteristic information of a gender and an age of the face of the customer in the viewregion; and pushing a product advertisement with a highest comprehensive attention index corresponding to the characteristic information of the face of the customer by the advertisement putting device. The comprehensive attention index is formed by fusing a product transaction index, a product category attention index and a product advertisement attention index; each index is obtained by collecting images with cameras at multiple places and dynamically analyzing the images with a computer; and the indexes are updated at set intervals. According to the method and the system for intelligent push of the individualized advertisement of the retail store, a customer group is divided according to age and gender; the product advertisement with the highest attention is put according to the type ofcustomers; a putting strategy summarizes various types of information such as long-term purchase behaviors of customers, the interestingness to the product and the advertisement and the like; the advertisement putting effect is effectively improved, and the comprehensive attention index of the product can be updated according to the behaviors of the customers.

Description

technical field [0001] The invention relates to the field of personalized recommendation, in particular to a method and system for intelligently pushing personalized advertisements in retail stores. Background technique [0002] Retail stores directly face final consumers. In order to stimulate consumption and guide consumption functions, advertisements in retail trade can arouse potential consumption demands and guide consumers' consumption tendencies, styles and fashions. In terms of advertising, advertisements can be placed and pushed through slogans, banners, LED displays and a new generation of smart advertising machines. [0003] To push advertisements, the first thing to know is the preferences of customers. Different groups have different interests in different types of products. For example, women may prefer clothing and skin care products, while men may prefer electronic products. In addition, people of different age groups also have different needs for products. ...

AI Technical Summary

Problems solved by technology

Although the patent divides customer groups and then delivers targeted advertisements, what kind of advertisements are given to which groups are determined by manual rules, and the artificially formulated rules lack data support, even if there is data support It also lacks timeliness, and there may be deviations, that is, the advertisements placed may not be the ones that the corresponding group is most concerned about and interested in at the moment.

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