The invention discloses an advertising board viewer flow analysis system, which comprises a camera, a data acquisition unit, a real-time analysis unit and a later statistical analysis unit, wherein the camera is arranged on an advertisement putting site, so that the camera can accurately shoot the advertisement viewing crowd; the data acquisition unit is used for acquiring pictures shot by the camera, analyzing the acquired pictures by using an algorithm of analyzing the number of people, and acquiring the number of viewers on advertisement putting points in real time; the real-time analysis unit is used for uploading data of the number of the viewers on the advertisement putting points, which is acquired in real time, to a cloud server, presenting the real-time data of various advertisement putting points in real time after analysis and calculation, and carrying out statistical analysis on the real-time advertisement putting effects of some designated areas; and the later statisticalanalysis unit is used for comparing and analyzing off-line data in a local database, and obtaining advertisement putting strategy planning according to customer requirements. According to the scheme,the total number of viewers of the advertisement in each playing period during the putting period can be automatically calculated through a principle, the advertisement putting strategy planning is realized, the operation is simple and convenient, the number of statistics is accurate and reliable, and the later use value is high.