Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement insertion method and mobile terminal

An advertisement insertion and mobile terminal technology, which is applied in advertisement, commerce, instruments, etc., can solve the problems of not combining user habits, failing to improve the click-through rate of advertisements, and failing to meet the personalized needs of users, so as to avoid poor user experience and improve The effect of click-through rate

Active Publication Date: 2018-03-23
NUBIA TECHNOLOGY CO LTD
View PDF6 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to propose an advertisement insertion method and a mobile terminal, aiming to solve the technical problems that the existing application program does not combine user habits when inserting advertisements, cannot meet the personalized needs of users, and cannot improve the click-through rate of advertisements

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement insertion method and mobile terminal
  • Advertisement insertion method and mobile terminal
  • Advertisement insertion method and mobile terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0045] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0046] In the following description, use of suffixes such as 'module', 'part' or 'unit' for denoting elements is only for facilitating description of the present invention and has no specific meaning by itself. Therefore, 'module', 'part' or 'unit' may be used in combination.

[0047] Terminals may be implemented in various forms. For example, the terminals described in the present invention may include mobile phones, tablet computers, notebook computers, palmtop computers, personal digital assistants (Personal Digital Assistant, PDA), portable media players (Portable Media Player, PMP), navigation devices, portable Mobile terminals such as wearable devices, smart bracelets, and pedometers, and fixed terminals such as digital TVs and desktop computers.

[0048] In the following description, a mobile terminal will be...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an advertisement insertion method applied to a mobile terminal. The advertisement insertion method comprises the following steps that: when an application operates, the position information of the operation of a user is recorded, and the processing information of the user for advertisements inserted in the application is put into statistics; an advertisement insertion position corresponding to the operating habit of the user is determined according to the position information, the preference information of the user for the advertisements is determined according to the processing information; the insertion position of the advertisements in the application is updated from an initial advertisement insertion position to the advertisement insertion position; and the number of inserted advertisements and the insertion types of the advertisements in the application are adjusted according to the preference information. Compared with the prior art, the advertisement insertion position is adjusted according to the operating habit of the user; the number of the inserted advertisements and the insertion types of the advertisements are adjusted according to the preference information of the user, and therefore, poor user experience due to forced insertion of advertisements can be avoided, the inserted advertisements are more in line with the needs of the user, and the click-through rate of the advertisements can be effectively increased.

Description

technical field [0001] The invention relates to the technical field of mobile terminals, in particular to an advertisement insertion method and a mobile terminal. Background technique [0002] With the development of the Internet era, some advertisements are placed in many applications at present, that is, some advertisements are inserted in the process of users using the application, and the positions of these advertisements in the application are usually fixed, or Manually designated by the operator, the user can only passively accept and see these advertisements in the application program interface. [0003] However, the above-mentioned advertisement insertion method has the following disadvantages: (1) the user experience is not considered when inserting the advertisement, and forced insertion of the advertisement will lead to poor user experience; (2) the advertisement insertion position is fixed, which is not combined with the user's usage habits, and it is difficult t...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 倪秉炬
Owner NUBIA TECHNOLOGY CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com