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Estimation conversion rate obtaining method, server and computer readable medium

An acquisition method and conversion rate technology, applied in computing, instrumentation, program control design, etc., can solve the problems of connection timeout, reduced system performance, DSP response to ADX bidding request timeout, etc., to avoid time-consuming and improve acquisition efficiency.

Inactive Publication Date: 2018-04-20
SHENZHEN GIONEE COMM EQUIP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] When obtaining the estimated conversion rate through HTTP, 3 handshakes are required to establish an http connection each time, making the acquisition of the estimated conversion rate inefficient; and, if the interface is abnormal, each HTTP connection will time out. This will lead to the existence of a large number of HTTP connections and reduce the performance of the system
Therefore, obtaining the estimated conversion rate through the HTTP connection may easily cause the DSP to respond to the ADX bidding request to time out, resulting in the failure of the advertising bidding, which in turn will cause the advertisement placed by the advertiser to fail to be displayed by the media

Method used

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  • Estimation conversion rate obtaining method, server and computer readable medium
  • Estimation conversion rate obtaining method, server and computer readable medium
  • Estimation conversion rate obtaining method, server and computer readable medium

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Embodiment Construction

[0019] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0020] It should be understood that when used in this specification and the appended claims, the term "comprising" indicates the presence of described features, integers, steps, operations, elements and / or components, but does not exclude one or more other features. , whole, step, operation, element, component and / or the presence or addition of a collection thereof.

[0021] It should also be understood that the terminology used in the description...

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Abstract

The embodiment of the present invention discloses a method for obtaining an estimated conversion rate, a server, and a computer-readable medium, wherein the method includes: receiving a bidding request message, the bidding request message indicating a target advertisement form and a target charging method; The target advertisement is selected from the advertisement library, the advertisement form of the target advertisement is the target advertisement form, and the preset charging method of the target advertisement is not the target charging method; The estimated conversion rate of the target advertisement, where the estimated conversion rate is used to convert the preset billing method of the target advertisement into the target billing method. The embodiment of the present invention can improve the acquisition efficiency of the estimated conversion rate by way of remote procedure call.

Description

technical field [0001] The present invention relates to the field of computer application technology, in particular to a method for obtaining an estimated conversion rate, a server and a computer-readable medium. Background technique [0002] When advertisers place advertisements on the demand-side platform (Demand-Side Platform, DSP), they may place cost-per-click (CPC) advertisements that are charged according to the number of clicks, or may place advertisements that are charged according to the number of downloads. Cost (Cost Per Download, CPD) ads, and cost per thousand (CPM) (Cost Per Mille, CPM) ads that are charged per impression. Because the media (traffic party) that accesses the advertisement charges the advertiser according to the display volume of the advertisement, and in the real-time bidding advertising system, the DSP also quotes and settles to the advertising exchange (Ad Exchange, ADX) platform according to the CPM price Therefore, when receiving the bid r...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F9/54
CPCG06Q30/0273G06F9/547G06Q30/0242
Inventor 郑坤
Owner SHENZHEN GIONEE COMM EQUIP