Mobile terminal, method for advertising and control method and device of advertising

An advertising delivery and control method technology, applied in the field of computer networks, can solve the problems of inability to maximize advertising revenue, single advertising style, and inability to meet the needs of advertisers for accurate advertising delivery.

Inactive Publication Date: 2018-05-25
BEIJING QIHOO TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Therefore, it is impossible to achieve multi-dimensional and fine-grained management of media resources, which greatly reduces the accuracy of advertising strategies, cannot maximize the advertising revenue of the media, and cannot meet the precise advertising needs of advertisers, so the flexibility is poor.
[0004] Therefore, in the existing technical solutions, the management granularity of advertising space is no

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  • Mobile terminal, method for advertising and control method and device of advertising
  • Mobile terminal, method for advertising and control method and device of advertising
  • Mobile terminal, method for advertising and control method and device of advertising

Examples

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[0092] The following describes in detail the embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below with reference to the accompanying drawings are exemplary and are only used to explain the present invention, but not to be construed as a limitation of the present invention.

[0093] It will be understood by those skilled in the art that the singular forms "a", "an", "the" and "the" as used herein can include the plural forms as well, unless expressly stated otherwise. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of stated features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integer...

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Abstract

The invention provides a control method and device of advertising. The method includes the steps that an advertisement display request, carrying a configuration file, sent by an advertisement displayclient side is received; according to the configuration file, preset advertising control parameters are matched, and an advertisement resource file matched with the advertisement display request is obtained; the advertising control parameters and a resource file address corresponding to the advertisement resource file are feedback to the advertisement display client side so that the advertisementdisplay client side can display advertisement content appointed by the resource file address on an user interface. In addition, the invention provides a server with the method. In the scheme, throughthe server, the prestored advertising control parameters are flexibly deployed to control advertising; detailed advantages are that multi-dimension management is achieved for advertising positions, the management granularity is enriched for the advertising positions, an advertising scheme is conveniently optimized, incomes are increased for the party of advertisement display, and accurate advertising is easy.

Description

technical field [0001] The invention relates to the technical field of computer networks, in particular to a mobile terminal, an advertisement delivery method, and a control method and device thereof. Background technique [0002] Internet media has become an important channel for enterprises to place advertisements due to its wide audience and high communication efficiency. In order to maximize the advertising revenue of the media, some advertising delivery systems are often used in the prior art to manage the resources of the media, and finally put the advertising resources of the advertisers to the media to realize the realization of the advertising space of the media. [0003] However, in the advertising delivery method of the prior art, due to its single management dimension in the process of managing media resources, it is impossible to flexibly control the accuracy of advertising delivery during advertising delivery. The lack of fine-grained management makes it impos...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0255G06Q30/0267
Inventor 丁瑾王云鹏
Owner BEIJING QIHOO TECH CO LTD
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