Advertisement conversion rate estimation method, advertisement conversion rate estimation device, computer equipment and storage medium
A conversion rate and click conversion rate technology, applied in advertising, computing, business, etc., can solve the problem of long accumulation time in the early stage of advertising, and achieve the effect of improving the efficiency of advertising delivery, reducing the time and cost of initial investment
Inactive Publication Date: 2018-06-01
GUANGZHOU YOUMI INFORMATION TECH
View PDF0 Cites 16 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] Based on this, it is necessary to provide an advertising conversion rate estimation method and device, computer equipment and storage media for the problem of long accumulation time in the early stage of the traditional conversion rate estimation method.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0045] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.
[0046] In one embodiment, a method for estimating the conversion rate of an advertisement is provided, such as figure 1 As shown, the method includes step S110 to step S150:
[0047] S110. Acquiring first display data and first click data of advertisement placement.
[0048] When establishing a new advertising plan, the activation volume and conversion volume of the advertisement can be used as the sparse scoring data, and it is difficult for the advertiser to identify the user group who is interested in the advertisement. This process is called the cold start of the adve...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention relates to an advertisement conversion rate estimation method, an advertisement conversion rate estimation device, computer equipment and a storage medium. The method comprises the following steps of acquiring first display data and first click data during the advertisement publishment cold-start process, obtaining a first click rate estimation model according to the first display data, obtaining second click data of a similar advertisement corresponding to a to-be-published advertisement, obtaining a click conversion rate estimation model according to the first click data and the second click data, and obtaining a conversion rate estimation model according to the first click rate estimation model and the click conversion rate estimation model. According to the invention, based on the above mode, the conversion rate estimation can be realized when the click amount of the to-be-published advertisement reaches a preset click amount, while a sufficient conversion amount doesnot need to be accumulated. During the cold-start process, the conversion rate can be estimated even without conversion especially. Therefore, the early-stage input time and the early-stage input cost of the advertisement are reduced. Furthermore, the advertisement publishment efficiency is improved.
Description
technical field [0001] The invention relates to the field of online advertisement delivery, in particular to a method and device for predicting an advertisement conversion rate, computer equipment and a storage medium. Background technique [0002] With the development of Internet technology, online advertising has become the main way of advertising for many businesses. Advertisers or advertising platforms usually need to analyze the conversion rate of advertisements to screen out interested user groups, and then formulate effective advertising campaigns. Ad delivery method. [0003] The traditional conversion rate estimation method adopts the method of extensive delivery or manual screening of traffic to limit delivery. After accumulating enough conversions, the advertisement display data is trained, and the conversion rate estimation model is constructed so that To estimate the conversion rate, the pre-advertising accumulation time is long and the cost is high. Contents...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 谭晋李百川陈第李展铿
Owner GUANGZHOU YOUMI INFORMATION TECH