Social network user relationship strength calculation method and device capable of integrating with multi-feature information

A relationship strength, multi-feature technology, applied in the field of online social network services, can solve the problem of relationship strength calculation without multiple feature information

Inactive Publication Date: 2018-06-15
ZHONGKAI UNIV OF AGRI & ENG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In general, the existing calculation methods of user relationship strength are effective to a certain extent, but most of the methods only use a single type of feature information such as user relationship network structure or user interaction behavior, and do not integrate and utilize multiple user information. Calculation of relationship strength based on feature information

Method used

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  • Social network user relationship strength calculation method and device capable of integrating with multi-feature information
  • Social network user relationship strength calculation method and device capable of integrating with multi-feature information
  • Social network user relationship strength calculation method and device capable of integrating with multi-feature information

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Embodiment Construction

[0048] The drawings are for illustrative purposes only, and should not be construed as limitations on this patent; in order to better illustrate this embodiment, some parts in the drawings will be omitted, enlarged or reduced, and do not represent the size of the actual product;

[0049] For those skilled in the art, it is understandable that some well-known structures and descriptions thereof may be omitted in the drawings. The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and embodiments.

[0050] Combine below figure 2 A simple example of an online social network is shown to illustrate a specific embodiment of the method of the present invention.

[0051] Step 1: Calculate user profile similarity. according to figure 1 The user feature word vector and user profile similarity calculation formula (formula 1) in the user can calculate the profile similarity of two users respectively as follows:

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Abstract

The invention relates to the technical field of online social network service, and provides a social network user relationship strength calculation method and device capable of integrating with multi-feature information. Since most existing calculation methods only utilize single type of feature information, including a user relationship network structure or a user interbehavior, but multi-featureinformation of the user is not integrated and used to calculate the relationship strength, on the basis of researching a relationship between users, the multi-feature information, including the similarity of user Profile, the similarity of a friend relationship network structure, interaction strength and the like, is integrated and used to calculate the user relationship strength, a more accuratecalculation result can be obtained, and the method and the device can be applied to the improvement of performance of applications, including friend recommendation, community discovery, information spreading and the like in an online communication type network.

Description

technical field [0001] The invention proposes a social network user relationship strength calculation method and device integrating multi-feature information, belonging to the technical field of online social network services. Background technique [0002] At present, Online Social Networks (OSN) is developing rapidly. Large-scale OSN service platforms such as Facebook, Twitter, and WeChat have attracted a large number of users and maintained a high user growth rate. With the help of OSN, users can build their own friend relationship network and perform various user interaction behaviors (such as sharing information resources, commenting, liking, and forwarding, etc.), so users can constantly discover interested friends and expand their own network. relationship network. The huge user relationship network of OSN contains extremely useful research value. The mining of user relationship has become a major research hotspot. Among them, how to effectively calculate the relation...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q50/00
CPCG06Q50/01G06F16/951
Inventor 贺超波刘双印杨灵付志文张世龙郑建华冯大春
Owner ZHONGKAI UNIV OF AGRI & ENG
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